Essays about: "Foreign literature in customer satisfaction"

Found 2 essays containing the words Foreign literature in customer satisfaction.

1. 1. Chinese Cross-Border Online Shopping through Agents from Sweden –An Exploratory Study of the Determinants of

   University essay from Göteborgs universitet/Graduate School

   Author : Lei Yu Jiang; Nicole Kungel; [2017-06-30]
   Keywords : China; Sweden; cross-border online shopping; Daigou; customer satisfaction; repurchase intention; trust; country image; perceived social value; susceptibility to interpersonal influence;

   Abstract : This study focuses first on identifying the main characteristics of the seldom researched particular type of Chinese cross-border online shopping, Daigou, in which Chinese consumers purchase foreign products through commercial-oriented agents living abroad (Sweden in our study). Such findings came from a series of pre-studies including interviews with two agents in Sweden and two customers in China, non-participant observations of the two agents’ WeChat1 accounts, and netnographical investigation of customer feedbacks on one agent's Taobao2 online shop. READ MORE

3. 2. How can professional service industry achieve sustainable competitive advantage through relationship marketing strategy? : A qualitative Study on Self-financed Overseas Study Agencies in Hubei, China

   University essay from Handelshögskolan vid Umeå universitet

   Author : Ye Zhou; [2011]
   Keywords : Self-financed overseas study agency; professional service industry PSFs sustainable competitive advantage; relationship Marketing; customer relationship marketing; Guanxi;

   Abstract : ABSTRACT Purpose The aim of this study is to provide an insight into relationship marketing from a strategic view in Chinese context.Meanwhile, it analyzes how empirical study such as self-financed overseas study consulting agency could use this relationship marketing as a strategic tool to help it to achieve competitive advantage. READ MORE