Essays about: "Fredrik Liljeqvist"

Found 1 essay containing the words Fredrik Liljeqvist.

  1. 1. Live-streaming as a marketing channel in the Swedish music industry

    University essay from KTH/Medieteknik och interaktionsdesign, MID

    Author : Fredrik Liljeqvist; [2016]
    Keywords : live-streaming; music business; social media; community engagement;

    Abstract : The music business is one of the industries most affected by digitalization of content and distribution channels. As industry revenue shifted from principally physical to digital channels in 2015, while being the business with the largest presence and most popular accounts in virtually all social media platforms - the current state of the music industry is change. READ MORE