Essays about: "Growth hacker marketing"

Found 2 essays containing the words Growth hacker marketing.

  1. 1. How to grow a tech start-up: Facebook marketing vs Trade growth hacker marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustaf Hegelund; Theodor Tell; [2017]
    Keywords : Facebook marketing; Growth hacker marketing; Viral coefficient; Tech start-up; Mobile advertising;

    Abstract : In recent years, the tech start-up scene in Sweden and in the world at large, has gained massive attention as the number of start-ups has increased at a faster rate than ever before. There is a consensus among marketers and academics that growth is essential for tech start-ups in order to survive and to ensure long term success and profitability. READ MORE

  3. 2. Making Sense of Growth Hacker Marketing

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Shin Yu Ho; [2016]
    Keywords : Growth Hacker Marketing; Marketing; Product Development; Data-driven decision making; Startups; Business and Economics;

    Abstract : After the Dotcom bust, high-technology startups are faced with the challenge in funding, particularly in Silicon Valley. Most of the entrepreneurs have technical skills but lack of marketing experiences. READ MORE