Essays about: "How to market Sony ericsson"

Showing result 1 - 5 of 8 essays containing the words How to market Sony ericsson.

  1. 1. Investigation of Customer-Driven Innovation

    University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

    Author : Ikram Ullah; Muhammad Ayaz; [2013]
    Keywords : Customer-driven innovation; Idea generation; Communication channels; Motives; Benefits; Barriers.;

    Abstract : Context:- Software companies have changed their strategies from “innovating for customers” and “innovating with customers” to innovating “by customers” which is also known as customer-driven innovation. Actually, companies move toward customer-driven innovation programs because they need to collect as many ideas as possible from suitable customers to ensure their global competitiveness and set the stage for profitable growth. READ MORE

  3. 2. Globally standardised vs. locally adapted packaging - A case study at Sony Ericsson Mobile Communications AB

    University essay from Lunds universitet/Förpackningslogistik

    Author : Magnus Fagerlund; Jonas Körner; [2010]
    Keywords : standardisation and adaptation.; packaging logistics; packaging strategy; packaging portfolio; Technology and Engineering;

    Abstract : This thesis explore how the balance of a packaging standardisation and adaptation strategy, from a distribution and sales perspective on different markets, can satisfy the markets needs and increase sales. An inductive approach has been used as well as the thesis is both explorative and explanatory. READ MORE

  4. 3. Crossing the chasm : Launching and re-launching in the Swedish mobile phone industry

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Justus Leistén; Magnus Nilsson; [2009]
    Keywords : High Technology strategies; Crossing the chasm; Swedish mobile phone industry; launching and re-launching; the whole product concept; the technological life cycle;

    Abstract : The 1990s is commonly referred as the Golden Age for High Technology and during this time the industry grew with a rapid speed. As a result, the consumers were presented with a various number of innovative products such as the Internet, computers and mobile phones. READ MORE

  5. 4. 3D-glass keypad for future mobile phones of Sony Ericsson Mobile Communications AB

    University essay from Lunds universitet/Innovation

    Author : Christina Ohlsson; [2009]
    Keywords : Sony Ericsson Mobile Communications; Manufacturing process; Design guideline; 3D-glass; Test Verification; Keypad; Technology and Engineering;

    Abstract : Abstract The competition regarding market shares in the mobile handset industry is tough. Today the mobile phone is more and more becoming a personal accessory and trends in shape, color and material are changing rapidly. The keypad is one of a phone’s many components which the end user gets in touch with first. READ MORE

  6. 5. Enter the Gphone

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Foed Hagström; Caroline Kennergren; [2008]
    Keywords : Android; open source; Sony Ericsson; Google;

    Abstract : There are rumors in the mobile telecom industry today implying that a launch of a “Gphone” by Google might not be far away. By bringing both new technology and a new business model onto the mobile phone market, this occurrence could have a dramatic impact on the entire industry. READ MORE