Essays about: "Internal issue selling"

Showing result 1 - 5 of 7 essays containing the words Internal issue selling.

  1. 1. How to Make Promotions Work in a Cost-efficient Context - A Case Study at Lantmännen

    University essay from Lunds universitet/Teknisk logistik

    Author : Caroline Vitasp; Helena Nyman; [2016]
    Keywords : Promotions; Promotion Planning; Cross‑functional Processes; Supply Chain Configuration; Strategy Alignment; Customer Service Level CSL ; Key Performance Indicators KPI ; Sales and Operations Planning S OP ; Master Scheduling MS ; Cost‑efficiency; Market Responsiveness; Technology and Engineering;

    Abstract : Problem -­‐‑ Promotions are the main reason for a majority of stock out situations and increases the amount of waste for perishable items, and strong competition within grocery retail has led to a significant increase in frequency and depth of promotions since the late 20th century. Lantmännen Cerealia has identified problems with low customer service levels (CSL) during promotions and lack of long term planning in general. READ MORE

  3. 2. Internal Issue Selling : An individual perspective on the issue selling process within the subsidiary

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jakob Haegermark; Sara Andersson; [2015]
    Keywords : Internal issue selling; issue selling process; subsidiary perspective; attention; initiative taking;

    Abstract : The traditional issue selling process refers to strategic actions taken at a subsidiary in order to gain attention from the HQ. This study aims to broaden the theories on issue selling to also cover internal issue selling, which refers to the individual level of issue selling within a subsidiary. READ MORE

  4. 3. The effect on subsidiary strategy of the recession : A case study of 7 subsidiaries belonging to 3 multinational corporations

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Anna Nordling; Ezaz Paracha; Alex Ofori; [2012]
    Keywords : Recession; Subsidiary strategy; Subsidiary classification; Subsidiary recession response;

    Abstract : Study Purpose Given the current financial stagnation in America and Europe and the increasing priority given to growth markets, the aim of our thesis is to study the impact on business strategy for subsidiaries in multinational corporations. The following research question is studied: How do MNC subsidiaries adjust their internal strategy as a result of this recession? Method The study design is a multiple case study. READ MORE

  5. 4. Eurobond issuing procedure and benefits over bank loans

    University essay from Lunds universitet/Juridiska institutionen

    Author : Anders Lindgren; [2011]
    Keywords : bonds syndicated loans eurobonds; Law and Political Science;

    Abstract : All companies, governments, states and organisations need to raise additional finance for different purposes. There are several different methods, such as bank loans, bonds, notes, structured products or new equity, available to obtain the required amount of money. READ MORE

  6. 5. The cost of Poor Quality. Increasing the Transparency of Quality in Tetra Pak Capital Equipment´s Supply Chain

    University essay from Lunds universitet/Produktionsekonomi

    Author : Magnus Fransson; Klas Turesson; [2009]
    Keywords : Technology and Engineering;

    Abstract : Contemporary business trends are more and more shifting focus to the requirements of the customers. One of the most important factors for the customer is quality, both in the interface with the selling company and in the products sold. Tetra Pak is a pioneer within the packaging of diaries and food. READ MORE