Essays about: "Ioannis Petalidis"
Found 1 essay containing the words Ioannis Petalidis.
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1. Message In A Bottle
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this study is to gain an understanding on how SMEs can position themselves through brand identity, by investigating their strategic approach to brand identity creation and development. Methodology: This research is based on an exploratory case study with an iterative approach. READ MORE
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