Essays about: "Marketing in auditing"

Showing result 1 - 5 of 14 essays containing the words Marketing in auditing.

  1. 1. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Vera Sofie Thallinger; Lusanda Ntintili; [2021]
    Keywords : Instagram; Social Media; Multimodal Discourse; Consumer Responsibilization; Sustainable Fashion; Cultural Marketing;

    Abstract : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. READ MORE

  3. 2. The shift from professionalism to commercialism in the auditing profession : “Everything in our society is commercialized”

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Liza Bruze; Weng-San Angie Lee; [2020]
    Keywords : Auditor’s perceptions; Marketing Activities; Professionalism; Commercialism;

    Abstract : Background: The auditing profession is in constant change and marketing activities such as advertising has gone from being prohibited to become a legal activity within the profession. The Swedish auditing profession has for a long time been protected by laws and regulations. READ MORE

  4. 3. Relationship marketing for auditors : A qualitative study on how SME auditing firms practicerelationship marketing

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Sandra Granfeldt; Inez Nastasi; [2019]
    Keywords : Auditing; SME; Relationship marketing Professional services;

    Abstract : Background: Previous research show that there is a need for marketing strategies in SMEs that offer professional services, such as auditing firms. Also, the combination of marketing and auditing is a fairly new concept, due to legal and ethical regulations. READ MORE

  5. 4. Auditing auditor identities : Auditor attributes, professional and commercial orientations, and the implications for audit practice

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Kristina Lindstedt; Melissa Veerman; [2018]
    Keywords : Auditor identity; attributes; professional orientation; commercial orientation; audit practice; RAQ acts;

    Abstract : Currently, auditors face changes in the auditing industry, which has increased the focus on marketing activities. Despite professional ideals, an increase in the commercialization of audit firms has been observed, shaping the identity of the auditor. READ MORE

  6. 5. Book review: The Essence of Private and Public Intelligence

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Thanh Huong Le; Malin Karlsson; [2017]
    Keywords : ;

    Abstract : Purpose: This paper presents a critical book review of “Introduction to Private and Public Intelligence: The Swedish School of Competitive Intelligence” by Søilen (2005). The purpose of the book is to gather ideas and concepts about the subject of private- and public intelligence for students to use in an introductory course. READ MORE