Essays about: "Melissa Albano Neves"

Found 2 essays containing the words Melissa Albano Neves.

  1. 1. The sought-after influencer –

    University essay from Göteborgs universitet/Graduate School

    Author : Melissa Albano Neves; Pernilla Liljeblad; [2017-06-29]
    Keywords : Influencer Marketing; influential individuals; electronic word-of-mouth;

    Abstract : The importance of influence on decision-making amongst consumers has for long been emphasised within the marketing literature. There is a number of different individuals that can be seen as influential, having an impact on customers. READ MORE

  3. 2. A study on how companies manage crises on Facebook

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Melissa Albano Neves; Apollonia Contreras San; [2013-07-11]
    Keywords : Facebook; Social media; Crisis management; Findus Coop;

    Abstract : .... READ MORE