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Found 3 essays matching the above criteria.

1. 1. Consumer Engagement on Instagram: Viewed through the perspectives of social influence and influencer marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Amanda Claesson; Nathalie Tägt Ljungberg; [2018]
   Keywords : Consumer Engagement; Instagram; Social Influence; Influencer Marketing; Social Media; Business and Economics;

   Abstract : Purpose: The purpose consists of gaining an understanding of how young consumers engage on Instagram. This was done by applying the perspectives of social influence and influencer marketing. Methodology: This study utilized a qualitative method from a social constructionist standpoint. The study has adopted an abductive approach. READ MORE

3. 2. Findus horsemeat scandal - How should they handle a new food scandal?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Amanda Claesson; Paulina Haux; Nathalie Tägt Ljungberg; [2018]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

4. 3. A springboard to foreign markets : A multi-case study on Swedish international new ventures

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Sophie Furest; Nathalie Tägt Ljungberg; Ann Kristin Van; [2017]
   Keywords : international new ventures; international entrepreneurial orientation; Networks; performance; International business;

   Abstract : Internationalization is a strategy which is regarded as a trend where firms expand their business globally to achieve competitive advantages, especially for firms with limited resources. International new ventures are firms that are international from inception, con- nected to them is a certain failure rate. READ MORE