Essays about: "QUESTIONNAIRE for mobile marketing"

Showing result 1 - 5 of 18 essays containing the words QUESTIONNAIRE for mobile marketing.

  1. 1. Why Recommend Cashless - A Quant Study Exploring The Determinants of The Intention To Recommend Mobile Payment System

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sana Rehman; Amna Asad; [2021]
    Keywords : Mobile payment system; word-of-mouth; recommendation intention; cashless payments; technology spread; Business and Economics;

    Abstract : The purpose of this thesis is to explore antecedents of recommendation intention for the mobile payment system. The research design was cross-sectional, thus allowing to make associations and patterns. Further, structural equation modeling is used to analyze the relationships between the antecedents and intention formation. READ MORE

  3. 2. Do you give in to your inner shopaholic? : A study of influencers impact on consumers mobile impulse buying behavior

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Erica Blomqvist Eriksson; Rebecca Järkemyr; [2018]
    Keywords : Social media marketing; Instagram; Influencer; M-shopping; Impulse buying behavior;

    Abstract : Influencer marketing has become a significant marketing tool for companies since the profession as an influencer is emerging. Especially on Instagram as it is one of the biggest social media platforms for influencers. This results in a change for followers also being consumers since more products are being marketed through Instagram. READ MORE

  4. 3. Delving into the digital : A marketing investigation into determinants of app usage intention 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Simon Hellberg-Zarders; Cécile Menard; [2018]
    Keywords : intention; attitude; intention to use; determinants; free apps; mobile apps; consumer behavior;

    Abstract : Since the advent of the smartphone, mobile applications on these devices have increasingly gained in popularity and have become a staple in the everyday lives of people. This trend has resulted in the development of millions of applications, yet the majority of them are never downloaded or used for a variety of reasons. READ MORE

  5. 4. Factors influencing the usage intention of mHealth apps : An Empirical Study on the example of Sweden

    University essay from Karlstads universitet

    Author : Valerie Altmann; Maike Gries; [2017]
    Keywords : mHealth; mobile health; mHealth applications; TAM; Technology Acceptance Model; healthcare; ICT;

    Abstract : Technology has taken over tasks that were originally carried out by professionals in all different kinds of industries and sectors ranging from self-check in at airports to money transfer via mobile devices. In the healthcare sector the internet has become one main information resource for health-related issues and with the introduction of mobile devices such as smartphones the mHealth market has evolved. READ MORE

  6. 5. The Power of Ephemerality : An explorative study on the influence of personality traits in the use of Snapchat and the potential of the app for the music business

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Isabella Landström; [2017]
    Keywords : Communication; Ephemerality; Media Management; Mobile; Music business; New Media; Social Media Technologies; Snapchat; Young Adults;

    Abstract : In recent years, there has been extended research on the Big Five and social media, especially Facebook. Snapchat, a fast-growing photo-sharing app, has however not been thoroughly researched yet. READ MORE