Essays about: "Small and Medium business"

Showing result 1 - 5 of 450 essays containing the words Small and Medium business.

  1. 1. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Sameera Prasanna Rodrigo; [2024]
    Keywords : Social media; SMEs; Restaurant business; RBV theory;

    Abstract : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. READ MORE

  3. 2. Going in Circles: How small and medium sized enterprises could find profitability without jeopardizing the environment

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Henrik Bränneskär; André Rannek; Oscar Wennberg; [2023-09-22]
    Keywords : Sustainability;

    Abstract : This thesis emphasizes the significance of small and medium-sized businesses in the primary production of food and their adoption of circular business models. Unlike previous research, our study focuses on exploring the feasibility of implementing circular models in these enterprises in Sweden. READ MORE

  4. 3. An Exploratory Analysis of Illiquid Assets: A Case Study On Dicopay Company

    University essay from Göteborgs universitet/Graduate School

    Author : Fabrizio Lanna; [2023-07-20]
    Keywords : FinTech; Artificial Intelligence; Robotic Process Automation; Factoring; Invoices; Late Payments; Software; Buy Now Pay Later Solution; Blue Ocean Strategy;

    Abstract : In Business life, whether companies are selling goods or services, one thing is certain: cash is king. The success of a Small-to-Medium-Enterprise depends on the money at hand, and a series of aspects can positively or negatively influence the availability of cash. READ MORE

  5. 4. Do SMEs in Inflationary countries carry potentials for Internationalization: Illustration from Sri Lankan Economy

    University essay from Göteborgs universitet/Graduate School

    Author : Thilini Dushyanthi Atapattu; Hasini Anchala Chandrasekara Hetti Arachchige; [2023-07-18]
    Keywords : Inflation; hyperinflation; internationalization; Small and medium sized; developing countries;

    Abstract : External environmental effects always create challenges to the business world. Current uncertain conditions around the world with unexpected natural as well as human interventions make the global business activities more complicated. READ MORE

  6. 5. The Influence of Pricing Strategy on the Growth of SMEs : A Case Study in Liberia

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Dewah Netta Jackson; Ohabuike Joshua Ajuro; [2023]
    Keywords : Pricing; Influencing of pricing strategy; SMEs growth; Liberia;

    Abstract : Small and Medium Enterprises (SMEs) play a crucial role in the economic development of any nation. However, due to various challenges, including government policies, cost of production, competition, and market demand, SMEs often struggle to survive and grow. Pricing strategy is one of the critical factors determining SMEs' success. READ MORE