Essays about: "advantages business to consumer"

Showing result 1 - 5 of 41 essays containing the words advantages business to consumer.

  1. 1. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Marwan Al Rabea; Rami Faour; Solan Shekany; [2023]
    Keywords : TikTok; Instagram; Social Media; Social Media adverts; Advertising Effectiveness; Consumer Behavior Theory; Uses and Gratification Theory; Millennials; Generation Z; Dating apps; Niche Dating Apps; Muzz; Muzmatch Previous name of Muzz .;

    Abstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE

  3. 2. Developing a closed-loop supply chain to eliminate Single Use Plastic products : Implementing Circular Economy practices driven by EU commission directives

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Elsa Ottosson; Rania Oweini; [2023]
    Keywords : Circular Economy; Circular Business Models; Closed Loop Supply Chain; Single Use Plastic; EU-directive; Small and medium sized enterprise; Post Consumer Plastic Waste;

    Abstract : Single use plastic products (SUPs) are a primary cause of plastic pollution causing significant environmental harm. These products have little to no value after use and are challenging to recycle cost efficiently. READ MORE

  4. 3. Diversity and Team Performance in Banks : A qualitative analysis of how workplace diversity and team performance are related: A study of Swedish banks

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Idiris Abiib; Richardo Mezher; [2023]
    Keywords : ;

    Abstract : Background: Given the rise of multiculturalism in Sweden and the need for businesses to adapt, this topic is particularly relevant for Swedish banks. Moreover, it provides background information on the Swedish banking sector, highlighting its historical development and the influence of digitalisation on services. READ MORE

  5. 4. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
    Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

    Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

  6. 5. Losing their war : Using Service-Dominant Logic To Assess The Market Position Of Traditional Swedish Banks

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Kirill Kuzhelko; [2021]
    Keywords : Banking Services; Traditional Banks; Fintech Companies; Service-Dominant Logic; Value Co-Creation Process.;

    Abstract : Being influenced by advanced technology solutions, modern business is undergoing significant transformations. This is also true about the financial services sector, where innovative solutions are being actively used and new fintech companies are emerging. Against this background, the market share of large traditional banks reduces steadily. READ MORE