Essays about: "buyer behavior model"

Showing result 1 - 5 of 15 essays containing the words buyer behavior model.

1. 1. The role of collaborative relationships in implementing traceability in supply chain networks : A network analysis of the textile and clothing industry

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Anina Maria Buse; [2020]
   Keywords : Supply chain traceability; Textile and Clothing supply chain; industrial network approach; collaborative relationships; collaboration;

   Abstract : Purpose – The complexity and resulting opacity of TC supply chains, and the fragmentation of approaches to traceability to address these issues, revealed the necessity of collaboration for traceability in TC supply chains. Although the challenges have been explored in literature and practice, it has been left unstudied how collaboration can overcome these challenges. READ MORE

3. 2. Evaluation of different machine learning models for the prediction of electric or hybrid vehicle buyers and identification of the characteristics of the buyers in the EU

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Ziaul Islam Chowdhury; Iskanter Bensenousi; [2020]
   Keywords : Electric Vehicles; Automotive Industry; Machine Learning; Buyer’s characteristics; Potential buyers of EV;

   Abstract : The main goal of this thesis is to evaluate different machine learning models in order to classify buyers of an electric or a hybrid vehicle and to identify the characteristics of the buyers in the European Union. Machine learning algorithms and techniques were adopted to analyze the dataset and to create models that could predict, with a certain accuracy, the customer’s willingness to buy an EV. READ MORE

4. 3. Predicting Customer Behavior in E-commerce using Machine Learning

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Mario Gonzalez Munoz; Philip Hedström; [2019]
   Keywords : Machine Learning; Classification; Customer Behavior; E-Commerce; Logistic Regression; Data Processing;

   Abstract : E-handel har varit en snabbt växande sektor de senaste åren och förväntas fortsätta växa i samma takt under de närmsta. Detta har öppnat upp nya möjligheter för företag som försöker sälja sina produkter och tjänster, men det tvingar dem även att utnyttja dessa möjligheter för att vara konkurrenskraftiga. READ MORE

5. 4. The Triggers of Buyers Regret of Impulsive Purchases

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Oliver Esterhammer; Jiahao Huang; [2017]
   Keywords : impulse purchasing; post purchase behavior; post purchasing regret; impulse buying; consumer behavior;

   Abstract : Attention on impulsive buying behavior has been increased from both researchers and marketers, as the negative consumption experience resulting from this unplanned buying could harm the business severely in terms of brand building, reputation as well as a loss of customer. By reviewing previous literatures, we have identified that there is still little research about the post-consumer behavior of impulse purchases, namely on consumers’ regret triggered from what they have bought impulsively. READ MORE

6. 5. The Impact of Multiscreening on the Consumer Information Processing within the Contemporary Media Landscape

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Piotr Tamborowski; Joanna Stawicka; [2016]
   Keywords : media multitasking; multiscreening; consumer information processing model; purchase decision-making; media consumption; Business and Economics;

   Abstract : Due to technological advances and innovations, the phenomenon of media multitasking and multiscreening, i.e. simultaneous or sequential use of multiple screens, has emerged and become a global trend affecting the consumer behavior. READ MORE