Essays about: "case study for b2b"

Showing result 21 - 25 of 184 essays containing the words case study for b2b.

1. 21. Analysis of Vertical Farming Business Model : Swegreen Case Study

   University essay from SLU/Dept. of Economics

   Author : Bahareh Maleki; [2022]
   Keywords : vertical farming VF ; business model canvas; business model; SWOT analysis; hydroponic agriculture; urban agriculture; in-store farming;

   Abstract : The world's population is projected to increase to 9 billion by 2050 according to the Food and Agriculture Organization, FAO (2020), and this growth in the earth's population is anticipated to put great pressure on the existing natural resources. It will increase food demand which would intensify agricultural production. READ MORE

3. 22. A reduction in physical interaction : its effect on B2B relationships

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Niklas Sanfridsson; Johan Öhrn; [2022]
   Keywords : Digital interaction; Physical interaction; COVID-19 pandemic; Operational linkages; Social bonds; Cooperative norms; Trust; Business-to-business B2B relationship;

   Abstract : This study aims to examine how a business-to-business (B2B) relationship is affected by a decrease in physical interactions between firm representatives. Previous studies have shown that external events can affect B2B relationships but not how these effects take shape. READ MORE

4. 23. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Luyao Wang; Jonas Lundquist; [2022]
   Keywords : Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

   Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE

5. 24. On a mission of reducing methane burps: A case study of commercialising a low-carbon innovation in the food industry

   University essay from Lunds universitet/Produktionsekonomi

   Author : Clara Swanbeck; Saga Ising; [2022]
   Keywords : low-carbon innovation; b2b and b2c commercialisation; methane-reducing feed supplement; stakeholder mapping; sustainable food system; Technology and Engineering;

   Abstract : Commercialising low-carbon innovations implies complex issues to be managed but is a necessity to attain a transition of industries for a sustainable future. This thesis investigates how an innovator can facilitate the adoption of their low-carbon innovation among stakeholders within the food industry. READ MORE

6. 25. Driving the Change - A qualitative case study on how the adoption of a new technology can influence, enable and hinder companies' resource integration processes in a B2B context

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Simon Taillefer Dellenholt; Jamil Summaq; [2022]
   Keywords : resource integration; service-dominant logic; hydrogen; heavy trucks;

   Abstract : Service-dominant logic moves the focus from goods to service provision, suggesting that all value is co-created as actors engage in exchange. Although resource integration is central to service-dominant logic as it is necessary in order for actors to create value, more empirical research is needed on the topic. READ MORE