Essays about: "case study for b2b"

Showing result 11 - 15 of 184 essays containing the words case study for b2b.

1. 11. The Reverse Supply Chains of the Fast-Moving Consumer Goods : The Impacts of Product Returns on Reverse Supply Chains in Sweden

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : M. Hassan Dachan; Shengyun Sherif; [2023]
   Keywords : Supply chain management; supply chain disturbance; product returns; reverse logistics; business-to-business; fast moving consumer goods.;

   Abstract : The unceasing ambition of companies to enhance their profitability, capture novel markets, and address the diverse and evolving needs of customers has led to an irrational surge in production and the exploitative depletion of natural resources. This unwarranted increase in production has, in turn, been accompanied by a rise in product returns by consumers, which, upon reverting to their original sources through the supply chain, has compounded the complexities of the supply chains and precipitated new pressures and burdens on the companies and their supply chains, necessitating their adept management. READ MORE

3. 12. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Klara Larsson; Freja Ling; [2023]
   Keywords : Customer Relationship Management CRM ; Customer Classification; Customer Acquisition; Machine Learning; Insurance Industry; Corporate Insurance; B2B; AI-CRM; Kundrelationssystem CRM ; Kunklassificering; Nykundsbearbetning; Maskininlärning; Försäkringsbranchen; Företagsförsäkring; B2B; AI-CRM;

   Abstract : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. READ MORE

4. 13. Creation of a Co-Innovation framework for a Software as a Service-Provider and its Customers using a Case-study approach

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Gundula Sopper; [2023]
   Keywords : Co-Innovation; Software as a Service; Process model; IT-Development; Framework;

   Abstract : Innovation is an integral part of every product development and therefore also important for ”Software as a Service” (SaaS) companies. However, as these companies do not develop for one customer in particular, it may be difficult to understand what features are to be developed in the future. Co-Innovation can be a solution. READ MORE

5. 14. Pricing The Value Proposition in Start-up Environment : A multi case study on start-up Pricing

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Sai Krishna Babu Rajendra Prasad; [2023]
   Keywords : Pricing; Startups; WTP; Value Proposition; Prissättning; Startups; WTP; Värde-erbjudande;

   Abstract : Pricing is one of the most critical factors for a company to thrive in the market. Unlike big companies, there is no pricing data available for startup companies. Pricing is one of the factors for startup failure. READ MORE

6. 15. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
   Keywords : B2B buying behaviour; Branding; Service industry; Service branding;

   Abstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE