Essays about: "case study for b2b"

Showing result 16 - 20 of 184 essays containing the words case study for b2b.

1. 16. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

   University essay from Uppsala universitet/Industriell teknik

   Author : Staffan Leijnse; [2023]
   Keywords : B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

   Abstract : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. READ MORE

3. 17. Perception of B2B Relationships; A Gut Feeling? : A multiple case study on the consumer's perception of relationship success, and the underlying factors influencing trust, commitment, and satisfaction

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Michaela Antonsson; Nathalie Jarekvist; Fanny Söderhielm; [2022]
   Keywords : B2B relationships; relationship quality; relationship success;

   Abstract : Background: The success and quality of B2B relationships have been researched for decades. Relationship success carries many definitions, but prior literature lacks depth in how it is achieved. Relationship quality is often determined through three pillars: trust, commitment, and satisfaction. READ MORE

4. 18. Managing Demand Variability by Distinguishing between Internal and External Variability : Investigating the Requirements for Managing Demand through Demand Shaping in B2B Companies

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Ewelyn Strandberg; Ingrid Åsenius; [2022]
   Keywords : Demand shaping; Demand management; Demand variability; Internal demand variability; Forecasting; External demand variability; Integrating demand and supply; Styra efterfrågan; Variationshantering; Efterfrågevariation; Intern efterfrågevariation; Prognostisering; Extern efterfrågevariation; Integering av försäljnings- och leveransfunktioner;

   Abstract : Due to the increasingly uncertain environments that global supply chains operate within, both due to component shortages and other types of challenges, the possibility of managing demand variability and balancing it with supply capabilities is getting more challenging. The primary way to deal with these fluctuations in demand is by building flexibility in the supply chain to meet the variations that occur and keep the customers satisfied. READ MORE

5. 19. Navigating Circularity : A qualitative Case Study on the Decision Making Process of B2B BuildingManufacturers

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Eliot Bota; Christopher Kontio; [2022]
   Keywords : ;

   Abstract : This study investigates the industrial business models transition toward a more sustainableimpact. More specifically, the access to the circular symbiosis and practices for the sectorof B2B building manufacturers. The current research in this field revolves mainly aroundtheories of Triple Bottom Line, Circular Economy and Decision Making Process. READ MORE

6. 20. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Lisa Svensson; Sanna Eriksson; [2022]
   Keywords : Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

   Abstract : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. READ MORE