Essays about: "communications strategy thesis"

Showing result 31 - 35 of 61 essays containing the words communications strategy thesis.

1. 31. Online communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategies

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Lysa Thorbecke; thomas Britos; [2015]
   Keywords : tour operators; marketing strategy; online communications; tourism;

   Abstract : The purpose of this thesis is to explore the different Internet tools in a marketing strategy, which can be used within a tour operator in Sweden. The question is why did they choose these specifics Internet tools and how do they use it. READ MORE

3. 32. Project Communication's Impact on Risk Management and Goal Achievement : A case study of project communication's impact on risk management and goal achievement in public place branding projects.

   University essay from Företagsekonomi

   Author : Liv Burman; Nils Sandberg; [2014]
   Keywords : Project communication; risk management; goal achievement; place branding.;

   Abstract : Public place branding in municipalities is increasing in frequency and consists of multiple stakeholders, which enhances the role of communication in this type of project. The research question is how does project communication impact risk management and goal achievement in public place branding projects? This is answered by the main purpose of this study, which is to increase the understanding of the project communication’s role in risk management and goal achievement in public place branding projects. READ MORE

4. 33. How to design a distribution flow to the Indian market - Based on market potential, import regulations, and trade barriers

   University essay from Lunds universitet/Teknisk logistik

   Author : Linn Sjövie Hasserius; Jessica Arvidsson; [2014]
   Keywords : Corporate strategy; macro environment; sales and market potential; trade regulation; distribution flow; import and export; India; Företagsstrategi; makromiljö; försäljnings- och marknadspotential; handelsregler och utformning av distributionsflöde; försörjningskedja; import och export; Indien; Technology and Engineering;

   Abstract : BACKGROUND AND PURPOSE A global company aiming at a high market position in the future, which Axis Communications AB is, is forced to address the emerging markets. Axis has previously focused on Brazil, Russia, and China and now it is time to address the fourth BRIC country; India, since it is considered to have one of the world's greatest market potential. READ MORE

5. 34. Lifelong Learning Strategies in Turkey/Izmir : The Purpose of Learning and Barriers to Women's Participation

   University essay from Stockholms universitet/Institutionen för pedagogik och didaktik

   Author : Sertac Öngör; [2014]
   Keywords : ;

   Abstract : Lifelong learning has always been one of the most important concepts for the development and survival of humanity.  In today’s globalized world, innovations in communications and information technologies have brought global interconnectedness and economic competiveness. Knowledge becomes outdated at an ever-increasing rate. READ MORE

6. 35. Matching Companies' CSR Efforts with Consumers' Perceptions

   University essay from Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/Ekonomihögskolan

   Author : Elisabeth Lam; Souzan Meana; [2014]
   Keywords : Corporate Social Responsibility; sustainability; consumer perceptions; strategy; marketing communications; value chain; stakeholders; Business and Economics; Technology and Engineering;

   Abstract : Issue of the study: Corporate social responsibility (CSR) is becoming a normal part of every corporate’s business. Companies are putting a lot of effort on sustainability and social responsibility due to an increase in regulations and demands from different stakeholders. READ MORE