Essays about: "communications strategy thesis"

Showing result 21 - 25 of 38 essays containing the words communications strategy thesis.

  1. 21. Contructing the "New Moderates" - a case study in political communication

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Daniel Lundh; [2012]
    Keywords : political communication swedish politics critical discourse analysis;

    Abstract : In this thesis, the“NewModerates” communications strategy used by The Moderate Party and the representation of social practices and social conditions by Alliance for Sweden-coalition in the 2006 and 2010 Swedish election campaigns are analyzed.The campaigns are placed in the context of current research on modern political communication and analyzed through Fairclough´s Critical Discourse Analysis framework. READ MORE

  2. 22. Standardize or Adapt? Building a Successful Brand in the Fashion Industry : A Case Study of the Swedish Fashion Company Hunky Dory AB

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Camilla Molin; Karin Fredrikson; [2011]
    Keywords : brand building; standardization; adaptation; contingency perspective; Hunky Dory AB;

    Abstract : The brand building process is investigated by looking at the strategy of a small to medium-sized fashion company, Hunky Dory AB. According to the model presented in this thesis, the brand building process consists of five stages; product attributes, brand identity, positioning, marketing communication, and distribution. READ MORE

  3. 23. Cloud Computing for Telecom Systems

    University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation; Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

    Author : Sagar Sapkota; Khawar Shehzad; [2011]
    Keywords : Cloud Computing; Telecommunications; Amazon Web Services; Ericsson Composition Engine;

    Abstract : Context: Cloud computing is reshaping the service-delivery and business-models in Information and Communications Technology (ICT). The Information Technology (IT) sector has benefited from it in the previous 3-5 years. Despite the attraction of cloud computing, it is required to have an effective application migration strategy. READ MORE

  4. 24. Brand Awareness among Customers : A case study of ICA-Kvantum

    University essay from Högskolan Dalarna/Företagsekonomi; Högskolan Dalarna/Företagsekonomi

    Author : Umer Shahzad; Muhammad Azeem; [2011]
    Keywords : Brang awareness; brand management; marketing; customer awareness; brand; advertising; promotions; business strategy; marketing strategy; marketing communications; customer relationship; integrated marketing communications; IMC;

    Abstract : This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA – Kvantum and its brand awareness among customers. READ MORE

  5. 25. Postponement in Retailing Industry: A case study of SIBA

    University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management; Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management

    Author : Kemal Ahmed; Syed Mohammed Naqvi; [2010]
    Keywords : Speculation; Postponement; Customer Order Decoupling point; Retailing; Supply Chain Flexibility; Agility;

    Abstract : Master’s Thesis in Logistics and Supply Chain Management_____________________________________________________Title:                 Postponement in Retailing Industry- A case study of SIBAAuthors:         Ahmed Kemal & Naqvi Syed MohammadTutor:               Helgi Valur Fredriksson, Dr.Date:               May, 2010Key Words:   Speculation, Postponement, Customer Order Decoupling point, Retailing, Supply Chain Flexibility, Agility______________________________________________________________AbstractProblem: Today's business environment is characterized by changing customer demands, increasing cost pressures on retailers, shorter product life cycles and products becoming obsolete shortly after their introduction. READ MORE