Essays about: "communications strategy thesis"

Showing result 21 - 25 of 61 essays containing the words communications strategy thesis.

1. 21. Collecting Data for Building Automation Analytics : A case study for collecting operational data with minimal human intervention

   University essay from KTH/Radio Systems Laboratory (RS Lab)

   Author : Jonathan Jan; [2018]
   Keywords : Building Automation System; Smart buildings; Big data; Building Management System; Project Haystack; Fastighetsautomationssystem; Smarta byggnader; Big data; Building Management System; Project Haystack;

   Abstract : Approximately 40% of the total energy consumption within the EU is due to buildings, and similar numbers can be found in the US. If the principal inefficiencies in buildings were easily identifiable, then a facility manager could focus their resources to make the buildings more efficient, which would lead to both cost savings for the facility owners and decrease the building’s ecological footprint. READ MORE

3. 22. Risk management of PPP projects in China

   University essay from KTH/Fastigheter och byggande

   Author : Xinyu Wang; [2017]
   Keywords : Risk Management; Public-Private-Partnership PPP ; China;

   Abstract : This thesis report is aiming to make a literature review on the risk management of PPP projects. At first, 22 risks are identified from different literatures, and next the suggested risk allocations from various literatures are given and get compared with each other. In addition, one more important part in the risk management, i.e. READ MORE

4. 23. Like, Comment & Subscribe

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Olle Eriksson; Christian Vilselius; [2017]
   Keywords : Influencer marketing; Celebrity endorsement; Advertising effectiveness; Adverting equity; Parasocial interaction;

   Abstract : Despite influencer marketing being an increasingly popular marketing communications strategy for practitioners today, little academic research has explored how to best execute influencer marketing campaigns in order to generate the highest advertising effectiveness and consumer-­-perceived value. By looking at influencers as celebrity endorsers who are applying an advertising approach perspective, the purpose of the thesis is to investigate what combination of type of influencer and type of advertising message is most suitable in picture-­-based and video-­- based content community settings respectively. READ MORE

5. 24. The role of modern mobile and social media communications : Case of SMEs’ marketing activities

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Konstantin Dyachkov; [2016]
   Keywords : Mobile Marketing; Social Media Marketing; Small and Medium-seized Enterprises;

   Abstract : Background: In today’s world mobile marketing and social media marketing are playing a significant role. The reason for this is a global digitalization that effects a lot of interactions between clients and organizations. In that situation small and medium-seized enterprises (SMEs) are challenged to exist and generate revenue. READ MORE

6. 25. Accessory Portfolio Planning at Axis Communications

   University essay from Lunds universitet/Teknisk logistik

   Author : Gustav Nyström; Rasmus Wellander; [2016]
   Keywords : Decision support model; Accessories; Product development; Stage-gate process; Portfolio management; Technology and Engineering;

   Abstract : Abstract Background Axis Communications is a Lund based company which specializes in network cameras. In addition to the cameras, the company has a wide range of accessories that ensure their customers receive complete solutions. READ MORE