Essays about: "communications strategy thesis"

Showing result 21 - 25 of 39 essays containing the words communications strategy thesis.

  1. 21. The Long Tail of Loyalty : Case study of Apple Premium Resellers in Sweden

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Hung Tran; Dan Zhu; Nyambayar Tuya; [2012]
    Keywords : Long Tail; E-loyalty; Marketing Communications; Apple Premium Reseller;

    Abstract : Background: The Internet has created new efficient channels of doing business. For this nontraditional market, a business strategy that is both effective and efficient needs to be employed. The Long Tail business strategy was developed by Chris Anderson in 2006. READ MORE

  2. 22. Trends, Pressures and Factors that affect Data Center Management taking Environmental Sustainability into Account

    University essay from Lunds universitet/Institutionen för informatik

    Author : Charalampos Papadopoulos; Andreas Wurm; [2012]
    Keywords : data centers; data center management; environmental sustainability; strategic operations decisions; Technology and Engineering;

    Abstract : Information and Communications Technology is an increasing factor in the everyday life, whether this is private or public. In coherence with this, reports and research presents the contribution to effects in terms of pollution, such as greenhouse gas emissions and electronic waste. READ MORE

  3. 23. Brand Awareness among Customers : A case study of ICA-Kvantum

    University essay from Högskolan Dalarna/Företagsekonomi; Högskolan Dalarna/Företagsekonomi

    Author : Umer Shahzad; Muhammad Azeem; [2011]
    Keywords : Brang awareness; brand management; marketing; customer awareness; brand; advertising; promotions; business strategy; marketing strategy; marketing communications; customer relationship; integrated marketing communications; IMC;

    Abstract : This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA – Kvantum and its brand awareness among customers. READ MORE

  4. 24. Standardize or Adapt? Building a Successful Brand in the Fashion Industry : A Case Study of the Swedish Fashion Company Hunky Dory AB

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Camilla Molin; Karin Fredrikson; [2011]
    Keywords : brand building; standardization; adaptation; contingency perspective; Hunky Dory AB;

    Abstract : The brand building process is investigated by looking at the strategy of a small to medium-sized fashion company, Hunky Dory AB. According to the model presented in this thesis, the brand building process consists of five stages; product attributes, brand identity, positioning, marketing communication, and distribution. READ MORE

  5. 25. Cloud Computing for Telecom Systems

    University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation; Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

    Author : Sagar Sapkota; Khawar Shehzad; [2011]
    Keywords : Cloud Computing; Telecommunications; Amazon Web Services; Ericsson Composition Engine;

    Abstract : Context: Cloud computing is reshaping the service-delivery and business-models in Information and Communications Technology (ICT). The Information Technology (IT) sector has benefited from it in the previous 3-5 years. Despite the attraction of cloud computing, it is required to have an effective application migration strategy. READ MORE