Essays about: "communications strategy thesis"

Showing result 21 - 25 of 37 essays containing the words communications strategy thesis.

  1. 21. Standardize or Adapt? Building a Successful Brand in the Fashion Industry : A Case Study of the Swedish Fashion Company Hunky Dory AB

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Camilla Molin; Karin Fredrikson; [2011]
    Keywords : brand building; standardization; adaptation; contingency perspective; Hunky Dory AB;

    Abstract : The brand building process is investigated by looking at the strategy of a small to medium-sized fashion company, Hunky Dory AB. According to the model presented in this thesis, the brand building process consists of five stages; product attributes, brand identity, positioning, marketing communication, and distribution. READ MORE

  2. 22. Cloud Computing for Telecom Systems

    University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation; Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

    Author : Sagar Sapkota; Khawar Shehzad; [2011]
    Keywords : Cloud Computing; Telecommunications; Amazon Web Services; Ericsson Composition Engine;

    Abstract : Context: Cloud computing is reshaping the service-delivery and business-models in Information and Communications Technology (ICT). The Information Technology (IT) sector has benefited from it in the previous 3-5 years. Despite the attraction of cloud computing, it is required to have an effective application migration strategy. READ MORE

  3. 23. Brand Awareness among Customers : A case study of ICA-Kvantum

    University essay from Högskolan Dalarna/Företagsekonomi; Högskolan Dalarna/Företagsekonomi

    Author : Umer Shahzad; Muhammad Azeem; [2011]
    Keywords : Brang awareness; brand management; marketing; customer awareness; brand; advertising; promotions; business strategy; marketing strategy; marketing communications; customer relationship; integrated marketing communications; IMC;

    Abstract : This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA – Kvantum and its brand awareness among customers. READ MORE

  4. 24. Postponement in Retailing Industry: A case study of SIBA

    University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management; Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management

    Author : Kemal Ahmed; Syed Mohammed Naqvi; [2010]
    Keywords : Speculation; Postponement; Customer Order Decoupling point; Retailing; Supply Chain Flexibility; Agility;

    Abstract : Master’s Thesis in Logistics and Supply Chain Management_____________________________________________________Title:                 Postponement in Retailing Industry- A case study of SIBAAuthors:         Ahmed Kemal & Naqvi Syed MohammadTutor:               Helgi Valur Fredriksson, Dr.Date:               May, 2010Key Words:   Speculation, Postponement, Customer Order Decoupling point, Retailing, Supply Chain Flexibility, Agility______________________________________________________________AbstractProblem: Today's business environment is characterized by changing customer demands, increasing cost pressures on retailers, shorter product life cycles and products becoming obsolete shortly after their introduction. READ MORE

  5. 25. How to Implement and Evaluate an Online Channel Extension Through Social Media

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Kristoffer Landin; Marcus Lindberg; Christoffer Nyman; [2010]
    Keywords : channel extension; social media; campaign; marketing communications; target groups; online interaction; measurements;

    Abstract : The main purpose of this thesis is to explore and investigate how an online company can utilize social media. Another purpose is to, though an extensive literature review, explain why a web-based company should exploit social communication channels. READ MORE