Essays about: "customer perception on quality of service"

Showing result 21 - 25 of 50 essays containing the words customer perception on quality of service.

  1. 21. "How convenience, employees and servicescape, influenced by cultural differences, affect customer experience in banks" : a cross-cultural study comparing Sweden and the United States.

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Dylberina Koci; Amanda Sidark; [2014]
    Keywords : Banks; customer experience; convenience; employees; servicescape; cross-cultural; cultural differences; Hofstede; masculinity vs. femininity; Sweden; the United States;

    Abstract : The importance of customer experience in the banking sector is steadily increasing due to product similarity, competition and the global expansion. Additionally, in the twenty-first century, the focus has shifted from a service-based to an experience-based economy where senses, feelings, impressions, perceptions and emotional connections have become central. READ MORE

  3. 22. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : David Malmberg; Kenan Bouzo; Mohammed Al-aqel; [2014]
    Keywords : Internal Marketing; Internal Marketing Mix; Human Resource; Service Organization; Internal Customers; Internal Service; Service marketing; Front-line employees;

    Abstract : Problem definition: In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. READ MORE

  4. 23. Incorporating Customer Needs into Products : A Case Study in an FMCG Company

    University essay from KTH/Industriell produktion

    Author : Seyed Alireza Mostafavi; Michael Ugochukwu Anielozie; [2014]
    Keywords : ;

    Abstract : Understanding customers’ perception about the quality of product or service plays an important role in the success of any organization. The quality of a product should be satisfactory to customers in terms of usability, appearance, material, life span of the product, comfort and so on. READ MORE

  5. 24. The link between consumer perception and satisfaction : A comparative study of shopping malls and city centres 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Isabelle Lundmark; Joanna Mainaud; Katarina Sjögren; [2014]
    Keywords : Perception; Consumer Customer satisfaction; Choice and Store variety; Convenience; Facilities; Social; Service Quality; Atmosphere;

    Abstract : Background: It is a known phenomenon that when external shopping malls arise next to cities the business of the city centres can be affected. This situation occurs since many years and in various places in the world, even Sweden. READ MORE

  6. 25. The French market and customers’ perceptions of Nordic softwood offerings

    University essay from SLU/Dept. of Forest Products

    Author : Staffan Levin; [2014]
    Keywords : France; market aspects; quality; long-term relation; whitewood; structural timber; Frankrike; marknadsundersökning; kvalitet; långsiktiga relationer; sågade trävaror av gran; konstruktionsvirke ;

    Abstract : The study of the French market for softwood has been done in collaboration with VIDA AB. The aim of the study was to investigate important product quality and service quality dimensions, the customers’ perception of the offering and generally describe the French market and present actors. READ MORE