Essays about: "Paulina Åberg"
Found 4 essays containing the words Paulina Åberg.
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1. The Role of Influencers in Generating Customer-Based Brand Equity & Brand-Promoting User-Generated Content
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose The purpose of this study is to examine influencer marketing’s effect on customer-based brand equity and customers’ willingness to post brand-promoting user-generated content. Methodology An integrative mixed method approach, with qualitative pre-study for scale development and a quantitative (n=222) main study, has been applied for testing the communication forms effect on the concepts. READ MORE
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2. The Social Media Battle of the Younger Generation - Snapchat vs. Facebook
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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3. The Flying Frustration : A study of customer frustration within the SAS EuroBonus program
University essay from Högskolan i Jönköping/IHH, Marketing and LogisticsAbstract : In today's competitive marketplace, relationship marketing has become an important factor. Companies want to achieve customer loyalty through sustainable long-term relationships with customers, especially in the service industry. Thus, companies implement loyalty programs, and conduct consumer research to evaluate the success of these programs. READ MORE
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4. Cooperatives communication through a brand heritage perspective
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE