Essays about: "distributed CRM"

Found 3 essays containing the words distributed CRM.

  1. 1. Merging customer relationship management data

    University essay from Lunds universitet/Institutionen för datavetenskap

    Author : Fredrik Lönnqvist Gustafsson; [2016]
    Keywords : CRM; merge; supporting distributed workflow; merging structural data in CRM systems; distributed; distributed CRM; customer relationship management; customer relationship data; merging CRM data; Technology and Engineering;

    Abstract : Working distributed is increasingly important today with technology being more and more portable while connectivity is still lacking in some areas. Cellphones and laptops are increasingly in use outside the office with connectivity to internal office services being unreliable, either due to lacking speed or inability to have a connection. READ MORE

  3. 2. The Impact of CRM in Customer Relationships

    University essay from Institutionen för marknadsföring (MF)

    Author : Alexander Artman; Anton Brunnberg; Jesper Westerlund; [2013]
    Keywords : CRM; Relationship; Relationship Management; Adoption of CRM; Satisfaction; Trust; Commitment;

    Abstract : CRM (Customer Relationship Management) are systems that in an efficient way help suppliers to support and keep a personal relationship to their customers. The purpose of this thesis was to investigate the role of CRM in the relationship between customer and supplier in a B2B context. The research was conducted within the banking industry. READ MORE

  4. 3. Customer Relationship Management within the Industry of Speciality Stores : How customer loyalty can be explained by satisfaction, trust and commitment

    University essay from Ekonomihögskolan, ELNU

    Author : Andreas Thörnblad; Marcus Ahlmén; Petter Jönsson; [2012]
    Keywords : relationship marketing; customer relationship management; crm; speciality stores; satisfaction; trust; commitment; word-of-mouth communication; customer retention;

    Abstract : The purpose of this thesis is to explain how satisfaction, trust and commitment impacts customer retention and word-of-mouth communication within the industry of Speciality Stores. The study takes off from a historical perspective where the development of marketing is presented, which ultimately leads to customer relationship management (CRM). READ MORE