Essays about: "e-commerce impact on marketing"

Showing result 16 - 20 of 29 essays containing the words e-commerce impact on marketing.

1. 16. A case study of the Dubai e-commerce market - how cultural impacts within business contexts, and marketing activities should be considered when Swedish businesses seek to enter

   University essay from Göteborgs universitet/Graduate School

   Author : Rebecca Hering; Sarah Abaid; [2019-07-03]
   Keywords : Entering foreign markets; E-commerce; Cultural impact in international business contexts; Marketing activities;

   Abstract : Previous research provides a range of theories regarding businesses that seek to expand globally both online or physically. Several of them include aspects such as culture, marketing and other factors that needs to be considered, however, there is no evidence of combining them when examining how to enter a foreign market. READ MORE

3. 17. Exploring the customer journey : An exploratory study investigating the customer journey

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Marcus Bolinder; Boström Philip; [2019]
   Keywords : Customer journey; customer experience; touch points; consumer buying decision process; e-commerce; information overload;

   Abstract : The customer journey is a re-submerged subject which has become increasingly relevant. The focus derives from the increased focus on customer experience as touch points are increasing as well as becoming more accessible. This is creating problems for companies to allocate their resources in marketing. READ MORE

4. 18. An Experience A Day Keeps The E-Commerce Away : Exploring experiential marketing within the body cosmetics retail industry

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Elinor Lundberg; Ronja Geel; Malin Hornebrant; [2018]
   Keywords : marketing; experiential marketing; experiential retail; customer perception; value creation; value co-creation; impact value; think; act; feel; sense; relate; experience modules; experience providers; marknadsföring; upplevelsemarknadsföring; upplevelser; sinnesmarknadsföring; kunduppfatnning; kundupplevelse; värdeskapande;

   Abstract : Background - For the retail industry, the increasing adoption of e-commerce solutions have brought opportunities, but also challenges. As physical stores have to varied extent lost their importance, they can no longer solely compete on price or quality but can instead benefit from adopting an experiential marketing strategy. READ MORE

5. 19. Factors affecting the proportion of smartphone usage at Flygresor.se

   University essay from KTH/Matematisk statistik

   Author : Gabriella Andersson; Louise Karlsson; [2017]
   Keywords : ;

   Abstract : Digitization has changed the way people access the internet. Smartphones is soon to be the preferred internet access device leading us into a new generation of e-commerce, namely mobile commerce or m-commerce. The on-going transition, from desktop to smartphone has led to an uprising problem for companies within the area of e-commerce. READ MORE

6. 20. Lowering entry barriers in a digital era : A qualitative study about the Swedish fashion industry’s international expansion with Affiliate Marketing.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Carl Brunius; Isak Lind; [2017]
   Keywords : Affiliate Marketing; Digital Marketing; Entry barriers; Entry Strategy; Ecommerce; Social Media; Affiliate marketing; Digital marknadsföring; E-handel; Etableringshinder; Social media;

   Abstract : The internet and the rise of e-commerce have changed the foundation for how Swedish fashion companies operates. The shift has simplified for businesses to reach foreign customers who are vital for the fashion companies as the Swedish market is too small to nurture all existing companies. READ MORE