Essays about: "e-commerce impact on marketing"
Showing result 21 - 25 of 29 essays containing the words e-commerce impact on marketing.
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21. Factors influencing the consumer purchase decision within e-commerce in emerging markets : A study conducted in Poland
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Research Question: Which factors impact the purchase decision of consumers within emerging markets when shopping online? Purpose: The purpose of this study is to examine the relationship between e-commerce factors and the consumer purchase decision within e-commerce on emerging markets to unravel how certain factors impact the consumer purchase decision. The aim is to provide knowledge regarding consumer purchase decision making for retailers entering an emerging e-commerce market, this by carrying out a survey to consumers on a representative emerging market. READ MORE
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22. The effect of images in C2C advertisements: A quantitative study of how different types of images affect consumer behaviour - when purchasing a used car at blocket.se
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Since the Internet is a relatively new platform for C2C-commerce, our understanding of a buyer's behaviour in this context is incomplete. The purpose of this thesis is to conduct an experiment, mapping the importance images play when selling in C2C. READ MORE
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23. Factors that Affect the Strategic Choice of Sales Channels : A Study of the Swedish Clothing Retail Industry
University essay from KTH/Entreprenörskap och InnovationAbstract : The clothing retail industry has developed globally and is today one of the world’s largest industries. In recent years, Sweden has developed a competitive fashion industry, where the new trend in e-commerce is clear. READ MORE
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24. The Impact of E-commerce on Application of 4R Marketing
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : In order to cope with the challenges, more and more Chinese home appliance enterprises have adopted the 4R marketing strategy,because the biggest characteristic of the 4R marketing theory is that it is competition-oriented. It is based on increasingly mature market and fierce competition situation to focus on interaction and a win-win situation between enterprises and customers, it not only actively adapts to customers’ needs, but also actively creates demands, it use optimized and systemic thinking to integrated marketing, through relevance, relationship, reaction and reward strategies to form an unique relationship with customers, so as to connect enterprises with customers to build and form enterprises’ competitive advantages; meanwhile, more and more Chinese home appliance enterprises also try to achieve the 4R marketing strategy by applying e- commerce, as e-commerce mode is conducive for home appliance enterprises’ reducing marketing costs to meet consumer demand. READ MORE
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25. The impact of e-commerce on small-size companies in Sweden
University essay from Avdelningen för företagsekonomiAbstract : The purpose of this thesis is to examine the influence of e-commerce on the small-size companies in Sweden. This thesis describes the drivers for e-commerce adoption and investigates the barriers and benefits faced from the companies when starting the process of implementation. READ MORE
