Essays about: "e-commerce impact on marketing"

Showing result 11 - 15 of 29 essays containing the words e-commerce impact on marketing.

1. 11. Impact of Social media on buying behavior of consumers in Digital Bangladesh : A qualitative study on online purchase intentions in Bangladesh context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sadia Sharmin Prome; [2021]
   Keywords : Social Media; Consumers; Buying Behavior; Digital Bangladesh; Online shopping; Bangladesh; WOM.;

   Abstract : Introduction: In today's business environment in Bangladesh, social media has become an integral component of the marketing process. Social networking services are increasingly being used in various businesses throughout the world. READ MORE

3. 12. Payment methods influencing purchase behavior in the clothing e-commerce : A study of millennials in Jönköping, Sweden

   University essay from Jönköping University/IHH, Marketing and Logistics

   Author : Sueun Jeon; Hulia Khoja; Husam Stita; [2020]
   Keywords : Purchase intention; Consumer behavior; Payment method; Fashion e-commerce; Millennials;

   Abstract : Background: Electronic commerce has recently been seen as a very auspicious service of technology witnessed in the last decade. Several types of e-commerce initiatives include very modernized and upgraded facilities such as smart cards, online retailing, and remote payments that help make the payment process faster and more consistent. READ MORE

4. 13. E-commerce Platforms from a Customer Perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Henrike Wörmer; Asja Sophie Schrader; [2020]
   Keywords : e-commerce platforms; customer perceived value; customer satisfaction; customer loyalty; Business and Economics;

   Abstract : The purpose of this thesis is to investigate the relationship between customer perceived value (CPV), customer satisfaction (CS), and customer loyalty (CL) in the e-commerce platform industry. The objective is to first derive a theoretical framework about these marketing constructs from academic literature and later test its hypotheses in the e-commerce platform context. READ MORE

5. 14. Influencer marketing from a sensory marketing perspective : Social Media Influencers’ impact on the lack of tangibility online

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Christoffer Håkansson; Frida Magnusson; [2020]
   Keywords : E-commerce; Influencer marketing; Online consumer behavior; Purchase behavior; Sensory marketing; Shopping-haul;

   Abstract : The purpose of this thesis has been to investigate the phenomenon of shopping-hauls from a consumer perspective. Along with exploring ifconsumers’ purchasing behavior is affected by shopping-hauls, the aim is to provide insights into the phenomenon and how it affects consumers. READ MORE

6. 15. The influence of celebrity endorsement through social media on impulsive buying in Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Halima Abedin Jitu; MD Atiqur Rahman; [2020]
   Keywords : Celebrity; Consumer behavior; Endorsement; Impulsive buying; Social media.;

   Abstract : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). READ MORE