Essays about: "factor loyal"

Showing result 16 - 20 of 32 essays containing the words factor loyal.

  1. 16. Loyalty in e-commerce : Less is actually more

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Emelie Pile; Amanda Sahlin; Ida Kånneby; [2015]
    Keywords : e-commerce; loyalty; customer retention; business-to-business;

    Abstract : Internet has brought new opportunities for companies to do business with each other. The company should focus on increasing loyalty to achieve customer retention and long-term relationships. Today, customer loyalty is critical for the company to survive on the competitive market, especially in the context of e-commerce. READ MORE

  3. 17. Developing an integrated cross-cultural marketing communication strategy for software developing B2B SMEs

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska fakulteten

    Author : Johan Elgh; Felix Nyberg-Åslund; [2015]
    Keywords : Brand management; B2B; IMC; Internationalisation; Marketing; SME;

    Abstract : This thesis has been created as a response to the growing interest among small and medium-sized business-to-business software developers to internationalise in order to grow their businesses. The initial study of the problem lead to the insight that a strategic mix of communication channels is a key success factor for an internationalisation. READ MORE

  4. 18. Microloans from an organizational perspective - A case study from Cambodia

    University essay from Lunds universitet/Socialhögskolan

    Author : André Petrisson; [2014]
    Keywords : microloan; Cambodia; identity; education; symbolic perspective; culture; Social Sciences;

    Abstract : The purpose of this study was to understand how identity could be created in organizations working with microloans. The purpose was also to see how this identity was manifested in term of rules, guidelines and symbolic manifestations. READ MORE

  5. 19. Is the Loyal Reader a More Valuable Reader? - A Study on Loyalty as a Modifier of Ad Performance in Print Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Axel Edgren; Christian Pedersen; [2014]
    Keywords : Media context effects; Print media; Print advertising; Loyalty effects; Media planning;

    Abstract : Print media today is struggling to compete for advertising expenditures, while concurrently media planners and others concerned with marketing efficiency are facing cluttered mediums and channels. Since the 1950s, the study of how an advertisement's medium, channel or context can influence its reception has led to various discoveries that are relevant both to media and marketing actors, yet under-researched areas remain. READ MORE

  6. 20. Online Personalized Communication : A quantitative study on promotional strategies to increase customer satisfaction

    University essay from Karlstads universitet/Avdelningen för företagsekonomi

    Author : Adrià Izquierdo Pastor; [2014]
    Keywords : Online personalization; online one-to-one communication; online personalized recommendations; online personalized promotions; online retargeting; personalized email marketing; online customer retention; online customer loyal;

    Abstract : Nowadays when users navigate in internet they find lots of types of communication scattered across diverse sites. Due to the lack of users’ interests in advertisements, primarily caused by not matching their preferences, today’s advertisements have a low rate of success. READ MORE