Essays about: "factor loyal"

Showing result 6 - 10 of 32 essays containing the words factor loyal.

  1. 6. Customer Loyalty - Does pricing matter? : A study of the managers’ perspective

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Yemeri Nisa; [2019]
    Keywords : Customer; Loyalty; Pricing; Managers; Thematic; Strategy; Competence;

    Abstract : Managers have to consider different methods of keeping customers loyal to their specific company in order to secure revenue. Traditionally, pricing and pricing strategies have been good ways of acquiring and keeping customers. The purpose of this thesis is to provide a better understanding of how managers view this phenomenon today. READ MORE

  3. 7. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daniela Westerlund; Hilz Leila; Paula Schmidt; [2019]
    Keywords : Service Quality; Customer Loyalty; Customer Satisfaction; Service Marketing; Internal Marketing; Airline Industry; Employee Motivation; Employee Empowerment;

    Abstract : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. READ MORE

  4. 8. MILLENNIALS BRAND LOYALTY IN THE FASHION INDUSTRY & THE ROLE OF BRAND IDENTITY

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Ali Hassanzadeh; Tara Namdar; [2018]
    Keywords : MILLENNIALS; BRAND LOYALTY; BRAND IDENTITY; FASHION INDUSTRY;

    Abstract : Brand loyalty has long been an important factor for companies’ sustainability and profitability, as it is less expensive to retain existing customers than acquiring new ones. In correlation to the importance of brand loyalty, there is a new vast generation, called the millennials’ or generation Y coming in to the market that is different than any generation before. READ MORE

  5. 9. CSR as a customer loyalty driver : Within the energy industry

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Emelie Hagelborg; [2018]
    Keywords : CSR; kundlojalitet; WTP;

    Abstract : The need for adaption within the business world is critical to keep up with the rapidly changing pace due to the internet. The internet, among other things, provides customers with the advantage of transparency. READ MORE

  6. 10. Understanding Millennials' Workplace Preferences : A Study on Choosing and Becoming Loyal Towards an Employer

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Elin Forsslund; Julia Halin; [2018]
    Keywords : Millennials; Workplace; Recruitment; Turnover Rate; Preferences; Loyalty;

    Abstract : Employees choosing their employer rather than the employer choosing their employees have resulted in an increased interest of understanding what is requested among today's workforce. The growing generation of the labour market, Millennials, have been shown to create difficulties for organisations, in form of an increased turnover rate among them. READ MORE