Essays about: "factors affecting consumer behaviour"

Showing result 1 - 5 of 18 essays containing the words factors affecting consumer behaviour.

1. 1. A study on consumer perception of clothes repair and opportunities for brand intervention

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Hai Ly Pham; Ankita Kanjilal; [2023]
   Keywords : repair; clothing; circular economy; consumer behaviour; brand intervention;

   Abstract : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. READ MORE

3. 2. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   University essay from Umeå universitet/Företagsekonomi

   Author : Abel Kebede; Zunair Shafique; [2023]
   Keywords : Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Abstract : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. READ MORE

4. 3. Consumer intentions towards AI in the healthcare industry

   University essay from Göteborgs universitet/Graduate School

   Author : Holly-Laura Myllyoja; Felicia Rådberg; Hanna Östmann Hanngren; [2022-08-04]
   Keywords : Artificial Intelligence AI ; consumer behaviour; intentions; attitude; trust; perceived usefulness; anthropomorphism; privacy concerns; data transparency;

   Abstract : Two major challenges for the healthcare industry are to reduce misdiagnosis of patients and to become more efficient in everyday practice. The lack of efficiency became extremely apparent by the pressure on healthcare workers caused by the COVID-19 pandemic. This could be assisted with new technologies. READ MORE

5. 4. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
   Keywords : Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

   Abstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE

6. 5. Becoming Vegan : Consumers’ perceived barriers when transitioning to a vegan diet

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Johanna Burenius; Louise Lien; [2021]
   Keywords : consumer behaviour; food consumption; vegan diet; changing consumption behaviour; The Multidisciplinary Model of the main factors affecting consumer behaviour in the food domain; Cognitive Dissonance Theory;

   Abstract : This qualitative study aims to identify challenges experienced amongst consumers in Stockholm when transitioning to a vegan diet. Five consumers between the ages of 24-27 have during a period of one month assumed the task of transitioning to a vegan diet. READ MORE