Essays about: "four characteristics of services marketing"

Found 5 essays containing the words four characteristics of services marketing.

1. 1. Gamification – The solution for a sustainable society?

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Patrik Björk; Olivia Zandin; [2019]
   Keywords : Gamification; public organization; municipality; strategic communication; digitalization; innovation; citizen engagement; dialogue; marketing communication; City Points; participatory budget; offentliga organisationer; kommuner; digital strategisk kommunikation; digitalisering; medborgerligt engagemang; medborgardialog; deltagande budget; Social Sciences;

   Abstract : Den offentliga sektorn står inför utmaningar när det kommer till digitalisering och medborgare har höga förväntningar på att den offentliga sektorn ska vara effektiv och erbjuda högkvalitativ service. År 2018 tilldelades den portugisiska kommunen Cascais ett pris från organisationen World Summit Awards för sin digitala plattform City Points Cascais inom kategorin, Digital Innovation in Government and Citizen Engagement. READ MORE

3. 2. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

   University essay from Göteborgs universitet/Graduate School

   Author : Odia Okhiria; [2017-09-15]
   Keywords : ;

   Abstract : The current trend within the manufacturing industry is increased digitalization, automation, and customization, known as Industry 4.0 or the Fourth Industrial Revolution. Additive Manufacturing (AM), also known as 3D printing (3DP) can be considered as one spark of Industry 4.0. READ MORE

4. 3. Substantial Effects of Word of Mouth Marketing in Telecommunications Industry

   University essay from KTH/Industriell Management

   Author : HAZAR KUTAY KIRISCIOGLU; [2013]
   Keywords : Word of Mouth; Traditional Marketing; Business to Business; Customer Lifetime Value; Customer Referral Value; Measurement; Tailored WOM Strategies; Connectivity;

   Abstract : One of the biggest responsibilities of today’s marketing managers is to use their financial and labour resources in the most efficient way. However, any kind of traditional marketing method which is designed and spread by the seller is both costly and less influential on customer’s buying behaviour. READ MORE

5. 4. Virtual Store Performance Measurement : A Logical consequence on Strategic and Operational Decisions

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Welford Mensah; [2007]
   Keywords : Performance Measurement;

   Abstract : Performance measurement is the buzzword in today’s business world. This mechanism has become an essential tool in online marketplace to identify victors and losers. READ MORE

6. 5. Driving advertising into mobile mediums : Study of consumer attitudes towards mobile advertising and of factors affecting on them

   University essay from Handelshögskolan vid Umeå universitet

   Author : Michal Pietz; Lauri Storbacka; [2007]
   Keywords : Conusmer; Attitudes; Mobile Phone; Advertising;

   Abstract : The high penetration rate of mobile phones along with the recent technological development has created a whole new marketing medium named mobile advertising filled with possibilities for the advertisers. Earlier studies have although indicated the success of this new advertising channel to depend on user acceptance of receiving mobile ads. READ MORE