Essays about: "importance of culture in international marketing"
Showing result 1 - 5 of 23 essays containing the words importance of culture in international marketing.
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1. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE
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2. The Influence of Social Media Content on Youth Tourism: Can Culture Play a Role?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis aims to investigate the influence of social media content on youth tourism by assessing the perceptions of youth travelers from four countries - Bulgaria, Croatia, Sweden, and the Netherlands. Therefore, the purpose of this thesis is to examine the cultural differences of youngsters’ attitudes towards social media use in travel planning. READ MORE
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3. Sustainable Marketing : Challenges faced when implementing sustainable marketing strategies
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: There is an increasing interest in sustainability, literature testifies that more and more customers are requesting sustainable products. This increasing request impacts companies that are therefore forced not only to provide sustainable alternatives but also turn their business into a more sustainable one. READ MORE
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4. A case study of the Dubai e-commerce market - how cultural impacts within business contexts, and marketing activities should be considered when Swedish businesses seek to enter
University essay from Göteborgs universitet/Graduate SchoolAbstract : Previous research provides a range of theories regarding businesses that seek to expand globally both online or physically. Several of them include aspects such as culture, marketing and other factors that needs to be considered, however, there is no evidence of combining them when examining how to enter a foreign market. READ MORE
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5. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan
University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskapAbstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE