Essays about: "internationell marknadsföring"

Showing result 1 - 5 of 8 essays containing the words internationell marknadsföring.

1. 1. Institutional support for the internationalization of Swedish Small and Medium-Sized Enterprises. : A Study of the Kalmar Region

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Viktor Björk; Alex Matrsson; [2022]
   Keywords : Institutional environment; Internationalization process; Governmental support; Small and Mid-size Enterprise; Home market; International business strategy; Swedish government; Kalmar region; Policymakers.; Institutionell miljö; Internationaliserings process; Statligt stöd; Små och Medel stora företag; Hemmamarknad; Internationell företagsstrategi; Svenska staten; Kalmar regionen; Beslutsfattare.;

   Abstract : Extant research concludes that SMEs tend to be highly dependent on the local institutional environment when internationalizing. In relation to that, international business literature accentuates the lack of studies that aim to understand how government support influences SMEs' international business performance. READ MORE

3. 2. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective

   University essay from Högskolan i Halmstad

   Author : Mattias Andersson; Eric Gummesson; [2022]
   Keywords : consumer behavior; targeted ads; advertising; privacy; consumer intrusiveness; konsumentbeteende; riktade annonser; marknadsföring; integritet; privatintrång;

   Abstract : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. READ MORE

4. 3. Anpassningar av globala varumärke

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Lara Kafafi; Dmitry Leshchinskiy; [2014]
   Keywords : Globalisering; internationell marknadsföring; globalt varumärke;

   Abstract : Syfte: Syftet med denna uppsats är att granska och analysera anpassningar av marknadsföring strategier av svenska varumärken som är verksamma på den globala B2B-marknaden, samt med hjälp av analys förklara hur svenska B2B-varumärket kan kännetecknas. Metod: I denna uppsats har vi valt att använda oss av en kvalitativ studie för att ge läsaren en djupgående bild av tre svenska företaget Atlas Copco, Volvo Trucks och Ericsson och deras marknadsföring av varumärket på den internationella marknaden. READ MORE

5. 4. The Global Effect of the Glaxo Case : The Increase of Transfer Pricing Conflicts between the OECD and the US

   University essay from IHH, Rättsvetenskap

   Author : Camilla Hallbäck; Sara Gustafsson; [2008]
   Keywords : Transfer Pricing; Marketing Intangibles; The Arm s Length Principle; The Pharmaceutical Industry; Internprissättning; immateriella tillgångar; armlängdsprincipen; läkemedelsbranschen;

   Abstract : This master’s thesis compares the OECD transfer pricing recommendations with the transfer pricing rules of the US. The main focus is the ethical pharmaceutical industry and intangible property, in particular marketing intangibles. READ MORE

6. 5. Bank’s Money Transfer Service in Sweden : Qualitative study of Swedbank, Nordea and Handelsbanken

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Quang Luong; Yulia Kristensson; [2008]
   Keywords : Money Transfer Service; Customer Relationship Management; Customer Relationship Communication; Diaspora; Service Management; Remittance; Utlands betalningar; Betala utomlands; Kundrelationer och Kundkommunikation; Diaspora; Kundservice hantering och Remissa;

   Abstract : The flows of money from Diasporas or immigrants to their countries of origin (i.e. remit-tance) have become a more and more important source of income for their families and relatives in their home countries. ‘Remittances are the largest source of external financing in many poor countries. READ MORE