Essays about: "kano model"

Showing result 21 - 25 of 35 essays containing the words kano model.

  1. 21. Review of the Kano model - practical example tourism industry

    University essay from Högskolan i Halmstad

    Author : Jannik Elfers; [2017]
    Keywords : ;

    Abstract : .... READ MORE

  3. 22. Review Article: Development of innovation products by using Kano model

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Sofia Bohlin; Eini Inha; [2017]
    Keywords : Innovation product development; Kano-model; Customer needs;

    Abstract : The aim of this review is to provide insights to the usage of Kano-model and innovation product development, and at the same time, answer to the research question “How customer needs can be identified by using Kano-model for innovation product development?” The research is conducted by reviewing existing literature on Kano- model and innovation product development (IPD). The relevant literature used for this research is conducted by utilizing the databases of Halmstad University and Google Scholar. READ MORE

  4. 23. How to improve a luxury product's value ?

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Gautier Fiastre; [2017]
    Keywords : Luxury; Product’s value; Kano Model; Customers’ satisfaction;

    Abstract : This paper is aimed at understanding a luxury product’s value. The luxury market is a really special market, with different rules and a different logic than other markets. Customers are not only looking for useful or efficient product, but for quality, scarcity and well-valued products. READ MORE

  5. 24. Sustainability and longtime measurability of the Kano Model regarding customer needs

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Henning Stueber; Simon Wurth; [2017]
    Keywords : ;

    Abstract : .... READ MORE

  6. 25. THE APPLICATION OF KANO’S MODEL IN THE AIRLINE INDUSTRY

    University essay from Högskolan i Halmstad

    Author : Nouman Ahmed Qureshi; Babar Ali Khan; Jomah Saif; [2017]
    Keywords : Kano model; Airline industry;

    Abstract : This paper shows how airline passenger service necessities can be scrutinized by utilizing Kano's model of quality component and examines the potential advantages that can be accomplished by applying this way to deal with marketing strategy planning. As per Kano's model, quality components can be grouped into three classifications, to be specific must-be, One-dimensional and Attractive needs, contingent upon their capacity to make consumer satisfaction or dissatisfaction. READ MORE