Essays about: "marketing environment interface"

Showing result 1 - 5 of 6 essays containing the words marketing environment interface.

1. 1. Prototyping Tool for Large Scale Interactive Experiences

   University essay from Lunds universitet/Institutionen för designvetenskaper

   Author : Venkata Satya Anurag Gargeya Unnava; Yiyang Liu; [2023]
   Keywords : Virtual Reality; Augmented Reality; Interactive Content; Large Scale Interactive Content; Visualizer; Simulations; Technology and Engineering;

   Abstract : In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and there have been efforts both in academia and industry made to ameliorate this content production workflow. READ MORE

3. 2. Love at first search :   a qualitative study exploring generated attitudes towards listings in SERPs  

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Linnéa Nilsson; Dante Nordling; [2022]
   Keywords : Search Engine Results Page; SERPs; Search Engine Interface; Ranking; SEM; SEO; Paid Search; Attitudes; Affect; Behavior; Cognitive;

   Abstract : Background: Search engine result pages (SERPs) act as an information channel between businesses and consumers. There is no way of denying search engines massive success in marketing for companies. SERP allows companies to be seen, communicate, and promote their products and services in an environment sorted by relevance for the consumer. READ MORE

4. 3. The Millennial Customer Experience in Traditional Retail Environments: A Swedish Perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lukas Borsboom; Nicholas Lawson; [2018]
   Keywords : Customer experience; in-store customer experience retail; marketing; millennials; cognitive; affective; social; physical; store environment; service interface; atmospherics; assortment; channels; past experiences; Business and Economics;

   Abstract : Purpose: The purpose of this study is to explore the in-store customer experience from a millennial consumers’ perspective. Specifically, the authors of this thesis intend to carry-out a comprehensive study that addresses how these customer experiences are manifested within the different retail stores in Sweden. READ MORE

5. 4. Evaluation of Intuitive VR-based HRI for Simulated Industrial Robots

   University essay from Mälardalens högskola/Akademin för innovation, design och teknik

   Author : Mänttäri Joonatan; [2014]
   Keywords : Virtual Reality; VR; Augmented Reality; AR; Robot; Robotics; Automation; Industry; Industrial Robots; Oculus Rift; ARToolkit; marker-based tracking;

   Abstract : While the accessibility and technology behind industrial robots is improving as well as becomingless expensive, the installation and conguration of industrial robot cells still proves tobe an expensive venture, especially for small and mid-sized companies. It is therefore of greatinterest to simulate robot cell installations, both for verication of system functionality as wellas for demonstration purposes for clients. READ MORE

6. 5. Social Capital integrative and coordinative Mechanism of Global Sourcing Activities

   University essay from Göteborgs universitet/Graduate School

   Author : Stanimira Nikolova; Alla Shashkova; [2010-06-16]
   Keywords : global sourcing; integration and coordination; social capital; boundary spanners; trust; shared culture; shared values; common goal;

   Abstract : In an environment of globalized markets and changing rules of competition companies need to be proactive in the management of their sourcing plans on global basis. Successful execution of global sourcing requires achieving integration and coordination of spatially dispersed production units as well as attaining global level interface among manufacturing, R&D and marketing functions. READ MORE