Essays about: "media management case study"

Showing result 21 - 25 of 171 essays containing the words media management case study.

  1. 21. Citizens resisting Smart Cities’ initiatives : The case of Concepción (Chile) and the R+D PACYT project.

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Natalia Belén Sandoval Quezada; [2021]
    Keywords : Smart cities; urban social conflict; right to the city; flagship projects; corporate storytelling; placebo interventions.;

    Abstract : Parque Científico y Tecnológico (PACYT, Science and Technology Park) is a large-scale R+D project that seems to be framed in a Smart City plan for Concepción, Chile, which the media has presented as “the Chilean Silicon Valley” (Araus, 2015; Tele13, 2019) and promises to bring not only research and development opportunities for the city but also thousands of direct and indirect jobs (Estudio Interdiseño, 2018; la Tercera, 2015) carried out by PACYT Corporation. Nonetheless, voices have raised to question the construction of the 91 hectares initiative, and some of them have even organized in citizen groups targeting the creation of the urban complex, which actively share information contesting the PACYT through social media, and coordinate activities to protest and spread the word. READ MORE

  2. 22. Remote Work - Redefining the workplace through the lense of change management : A case study on the demands that arise when working remotely in the perspective of employees and managers

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : VICTOR FREDSTRAND; YACOUB HANNA; [2021]
    Keywords : Remote work; Smart workplace; Communication technologies; Digital tools; Change management; Demands; Distansarbete; Smart arbetsplats; Kommunikationsteknik; Digitala verktyg; Förändringsledning; Krav;

    Abstract : There is a digital transformation that is currently occurring in today’s workplace to create a more agile, productive and smart workplace (Ulukan, 2020). The occurrence of the Covid-19 pandemic has accelerated this transformation as employees were forced to shift to working remotely (Schwarz et al., 2020). READ MORE

  3. 23. Managing brand crisis caused by unfounded rumors on social media: effective corporate communication strategies and time frame applications

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Francesco Faggella; Jan-Philipp Kulcke; Lukas Morneweg; [2021]
    Keywords : Crisis management; brand reputation; unfounded rumors; social media.; Business and Economics;

    Abstract : Purpose: To examine which communication strategy is effective and should be adopted when organizations face brand crises generated by the spread of unfounded rumors on social media. Methodology: This study was based on secondary data, based on the comparison of different case studies. READ MORE

  4. 24. IoT Adoption for Energy Efficiency in Home Environments : A Case Study of Challenges Perceived by Consumers in Sweden

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Cleopatra Goga; Subhasis Panigrahy; [2021]
    Keywords : Internet of Things; IoT; Smart Home; Smart Device; Energy Efficiency; Energy-Efficient; UTAUT2; Sweden;

    Abstract : Technology is developing fast, and more smart devices are being implemented in our everyday life. Internet of Things (IoT) is a modern technology where physical objects are embedded with sensors in order for them to communicate. IoT can help reduce energy consumption in households, yet usage of such technologies is not widespread. READ MORE

  5. 25. Remote Work - Redefining the workplace through the lense of change management : A case study on the demands that arise when working remotely in the perspective of employees and managers

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : VICTOR FREDSTRAND; YACOUB HANNA; [2021]
    Keywords : Remote work; Smart workplace; Communication technologies; Digital tools; Change management; Demands; Distansarbete; Smart arbetsplats; Kommunikationsteknik; Digitala verktyg; Förändringsledning; Krav;

    Abstract : There is a digital transformation that is currently occurring in today’s workplace to create a more agile, productive and smart workplace (Ulukan, 2020). The occurrence of the Covid-19 pandemic has accelerated this transformation as employees were forced to shift to working remotely (Schwarz et al., 2020). READ MORE