Essays about: "media management case study"

Showing result 16 - 20 of 171 essays containing the words media management case study.

  1. 16. Using Artificial Intelligence in Everyday Management of Diabetes Type 1 : A Cross Sectional Study of the Role of AI for Individual Patients

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Sofia Livman; Benjamin Josefsson; [2022]
    Keywords : Diabetes type 1; diabetes management; AI; Artificial Intelligence; glucose monitoring; healthcare technology; AI in healthcare; triangle of diabetes management; technology acceptance model; TAM2;

    Abstract : Diabetes type 1 is an autoimmune, incurable disease which requires careful monitoring and treatment to not result in life threatening complications. Managing the disease is to a great extent made by the patients themselves, implying the disease needs to be constantly taken into consideration when doing even the most simple and regular everyday tasks and activities. READ MORE

  2. 17. Customer experience management in social media : An empirical study of how Swedish e-commerce companies work with customer experience management in social media

    University essay from Umeå universitet/Företagsekonomi

    Author : Oskar Eriksson; Mathilda Axelsson; [2022]
    Keywords : Customer Experience Management; Social Commerce; Social media; Customer experience; Social media marketing strategies; Social media; E-commerce; Swedish e-commerce;

    Abstract : The increased use of social media has enhanced the way consumers make their everyday purchasing decisions. This has increased the importance of e-commerce companies to be present on social media. E-commerce companies that now use the capabilities of social media have led to the emergence of social commerce. READ MORE

  3. 18. Gender mainstreaming - from policy to management : An analysis on Swedish reform cooperation in Bosnia and Herzegovina regarding issues of gender equality linked to air pollution, within the framework of gender mainstreaming and Sweden’s Feminist Foreign Policy

    University essay from Stockholms universitet/Institutionen för etnologi, religionshistoria och genusvetenskap

    Author : Josefin Ahlqvist Lyzwinski; [2022]
    Keywords : gender equality; gender mainstreaming; air pollution; socioeconomics; discourse; policy;

    Abstract : The Swedish Environmental Protection Agency (SEPA) recognized a need for external help to implement a gender perspective in their project on improving air quality in Bosnia and Herzegovina (BiH) extending from 2018-2022, which this thesis is a contribution to. To collect empirical material for the analysis, a cluster interview was conducted on site in Sarajevo with female representatives from ten CSOs working with gender equality nationally, in addition to a household survey targeted at six different cities in BiH through social media with the help of SEPA’s partnering ad agency network. READ MORE

  4. 19. The dynamic process of brand negotiation in virtual brand communities in the airline industry - a case study of a full-service carrier, KLM Royal Dutch Airlines

    University essay from Göteborgs universitet/Graduate School

    Author : Jing Rong Chang; Corina Choi Magnusson; [2021-07-01]
    Keywords : Brand negotiation; virtual brand communities; trust and commitment; actor-network theory; airline industry;

    Abstract : The increasing application of digitalisation and the popular use of social media affect the way brands communicate with their customers. The growing significance of virtual brand communities (VBCs) such as Facebook brand fan pages has led to a change in how brands and consumers interact, thus urging researchers and marketers to look for new perspectives of management within this area. READ MORE

  5. 20. Reaching Those ‘Out-of-Reach’: An Explorative Case-Study of Fire Prevention in Vulnerable Urban Communities within Copenhagen.

    University essay from Lunds universitet/Riskhantering (CI)

    Author : Aron Fransson; [2021]
    Keywords : Fire Prevention; Fire Rescue Services; Risk Communication; Fire Governance; Urban Vulnerable Communities; Community Risk Reduction; Technology and Engineering;

    Abstract : Considering the nature of vulnerability to fires and at-risk groups, the issue is arguably a social problem where spatial analysis has allowed for a greater context, beyond the individual, to be analyzed. Furthermore, reports from fire rescue services of local safety concerns and the convergence of interest between different stakeholders has made communities disposition to fire safety increasingly relevant. READ MORE