Essays about: "media management case study"
Showing result 11 - 15 of 171 essays containing the words media management case study.
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11. Construction of “pandemic pregnancy” : A frame analysis on how the perception of teenage pregnancy shifted in Ugandan newspapers from pre-COVD to COVID period
University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and ManagementAbstract : During the COVID-19 pandemic, there are many reports of an increase in teenage pregnancy in developing countries. The media portrays girls as more vulnerable to gender-based violence and forced marriage in times of crisis, leading to a worsening situation of early pregnancy. READ MORE
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12. The Instant Need to Shop
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Abstract Title: The Instant need to shop - A qualitative study mapping out retailers perception of instant shopping Course: SMMM40, Service Management: Master’s (Two Years) Thesis (Spring 2022) Authors: Louise Borg & Siri Lindgren Supervisor: Devrim Umut Aslan Date of submission: 2022-05-17 Key words: Instant shopping, Instagram, technology adaptation, retailer-consumer encounter, digital shopping channels, social media, retail industry Aim and research questions: The aim of the study is to examine and get an in-depth understanding of retailers' perception and usage of shopping on social media in relation to consumers and technology adaptation. The research questions for the study is: How do retailers adapt to and use instant shopping? How do retailers perceive the encounter with consumers through instant shopping? Theoretical framework: The theoretical framework that has been applied in the study are technology adaptation, technology acceptance model (TAM) and retailer-consumer interface. READ MORE
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13. ‘Use your megaphones’- Managers in the Role of Corporate Ambassadors on LinkedIn
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The primary purpose of the study is to get a deeper understanding about managers inheriting the role of corporate ambassadors on LinkedIn, and how it impacts their sense of managerial identity. One aspect of this topic is the interrogation of the blurred lines between the professional and private identities of the managers. READ MORE
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14. Counterfeit products affect on brand equity: A case study on how counterfeit products affect a luxury brand’s brand equity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this paper is to investigate how counterfeit products affect a brand’s brand equity with the help from a consumer perspective. Research question: What is the consumer’s perception of counterfeit products? How and why does the consumer’s perception of counterfeit products affect a brand’s brand equity? Methodology: This research paper was based on quantitative research, literature review and three case studies. READ MORE
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15. Standardizing Usability Evaluation : Case study of objective measures as complements to user satisfaction surveys
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : Standardized methodologies for usability evaluation have been of interest to the Human-Computer Interaction(HCI) community for years due to their perceived advantages over non-standardized ones. Such methodologies include standardized questionnaires designed to measure usability, although it has been argued that such questionnaires can only measure user satisfaction and not usability in general. READ MORE
