Essays about: "media management case study"

Showing result 6 - 10 of 171 essays containing the words media management case study.

  1. 6. Digital Organizational Storytelling and Users: Case Study on the Perceived Role of Users in the Storytelling of the Digital Organization Kurzgesagt

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Pedro Alejandro Velazquez Bañuelos; [2023]
    Keywords : Digital Organizational Storytelling; Network Protocols; Digital Organizations; Narratives; Antenarratives; YouTube; Case Study.;

    Abstract : Aim – The thesis aims to advance the knowledge on the potential that user perceptions have in adopting a role in the digital organizational storytelling of a digital organization, and the impact of network protocols (the communicative codes, conventions, and language used in the digital world) in this process. Approach – The approach combines antenarrative and narrative analysis to understand the meaning, depth, and implications of user perceptions in the digital organizational storytelling practices. READ MORE

  3. 7. Using Analytics Tools to Understand User Behavior

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Kian Rafimanesh; [2023]
    Keywords : ;

    Abstract : Media planning and investment management are crucial in the world of advertising and marketing. This thesis presents a structured workflow for analyzing user behavior on media planning and investment management platforms using web analytics. READ MORE

  4. 8. Strategies and Crisis Management Concerning the Cancel Culture in Influencer Marketing : A qualitative study on how influencers strategically prevents and tackles the phenomena cancel culture, along with the source for cancellation

    University essay from Jönköping University

    Author : Rebecka Danielson; Emilia Eriksson; Hanna Schongin; [2023]
    Keywords : Influencers; Cancel; Culture; Strategies; Crisis Management; Social Media;

    Abstract : Abstract  Background: Circumstances deemed immoral conduct within the influencer marketing industry provoke eloquent sentiments and originated the phenomenon referred to as cancel culture. In spite of the industry's expansion and influencer marketing growth in revenue, there is presently a scarcity of academic research on influencer strategies that manage the cancel culture within social media. READ MORE

  5. 9. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Viktor Wendt; [2022]
    Keywords : Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

    Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE

  6. 10. Transformative change through local networks - A case study on the ‘Local Roadmap for a Climate Neutral Building & Construction Industry 2030’ in Malmö, Sweden

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Christopher Marton; [2022]
    Keywords : Urban Network Governance; Local Networks; Transition Management; GHG Mitigation; Building and Construction Sector; Social Sciences;

    Abstract : With rapid urbanization and an increasing share of anthropogenic greenhouse gas emissions from cities, low-carbon urban transformations are critical for mitigating climate change. Local climate networks have been recognized for their potential to govern such activities. READ MORE