Essays about: "millenniegenerationen"

Found 5 essays containing the word millenniegenerationen.

  1. 1. Act or interact? The perceived influence of social media on millennial prosocial behaviours

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Linda Cnattingius; Ella Wirstad Gustafsson; [2019]
    Keywords : social media activism; slacktivism; prosocial behaviour; moral self-licensing; media technology;

    Abstract : With modern communication technology advancements, activist expression has become more common on social media platforms. Especially susceptible to these expressions is the millennial generation, whose lives are greatly permeated by media technology. READ MORE

  3. 2. WORKPLACE VALUES, SUSTAINABLE EMPLOYMENT AND TURNOVER INTENTION: A GENERATIONAL PERSPECTIVE

    University essay from Umeå universitet/Institutionen för psykologi

    Author : Olivia Brinck; Hanna Larsson; [2019]
    Keywords : COPSOQ; millennials; workplace; motivation; employees; satisfaction; values; commitment; leadership; sustainability; turnover intention behavior; career advancement; COPSOQ; millenniegenerationen; arbetsplats; anställda; tillfredsställelse; engagemang; motivation; hållbarhet; personalomsättningsbeteende; karriärsavancemang; värderingar; ledarskap.;

    Abstract : What makes a person willing to leave their job? What makes an employment sustainable?Research have been conducted to explain employee turnover based on three different aspects; a person’s intent to leave, company failure to satisfy the employee’s expectations of the work and sustainable employment. This thesis aimed to investigate work values, employee turnover intention and sustainable employment among the Millennial generation at Company X, a Swedish company working with logistics (n = 59). READ MORE

  4. 3. Comparing the Perception of and Expectations for Mobile Financial Services among Millennials and Industry Experts

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anett Hollas; [2019]
    Keywords : ;

    Abstract : The rising housing prices and stagnant salaries combined make the start of the independent life difficult for the millennial generation. The higher cost of living diminishes the means the young adults have for saving and therefore it is challenging to find a way out of the struggle. READ MORE

  5. 4. What do consumers really think about advertising chasing them online? : A quantitative study about consumers’ perception of behavioural marketing

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Therese Gremlin; Vlada Rusakova; [2019]
    Keywords : AI; big data; mass customization; micro targeting; behavioral marketing; purchase intention and brand trust.;

    Abstract : Behavioral marketing is something that has received lots of attention due to growing awareness around artificial intelligence (AI) and companies using this technology for marketing purposes. However, the data collection practices have been receiving lots of critique for a while now and therefore it is more important than ever to gain an insight of how the consumers perceive behavioral online marketing. READ MORE

  6. 5. Understanding Millennials' Workplace Preferences : A Study on Choosing and Becoming Loyal Towards an Employer

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Elin Forsslund; Julia Halin; [2018]
    Keywords : Millennials; Workplace; Recruitment; Turnover Rate; Preferences; Loyalty;

    Abstract : Employees choosing their employer rather than the employer choosing their employees have resulted in an increased interest of understanding what is requested among today's workforce. The growing generation of the labour market, Millennials, have been shown to create difficulties for organisations, in form of an increased turnover rate among them. READ MORE