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Showing result 1 - 5 of 31 essays matching the above criteria.

  1. 1. Developing Machine Learning-based Recommender System on Movie Genres Using KNN

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Anthony Ezeh; [2023]
    Keywords : : Movie Recommender System; Machine Learning; Content-based Filtering; Collaborative Filtering; KNN Algorithms; Classification Algorithm;

    Abstract : With an overwhelming number of movies available globally, it can be a daunting task for users to find movies that cater to their individual preferences. The vast selection can often leave people feeling overwhelmed, making it challenging to pick a suitable movie. READ MORE

  3. 2. Cross-Cultural Web Design for a Rule Based Marketing Tool

    University essay from Lunds universitet/Ergonomi och aerosolteknologi

    Author : Annie Önnered; Erica Karlsson; [2019]
    Keywords : cross-cultural design; rule building tool; in-flight marketing; prototype; user behaviour; user centered design; Technology and Engineering;

    Abstract : While flying today the customers will receive static advertisements on the screens placed in front of every seat. Hence, the advertisements do not differ depending on the flight’s duration or personal interests. READ MORE

  4. 3. Customer Value Driven Service Innovation : Identifying service opportunities in the residential heating market based on customers´ value preferences

    University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap

    Author : Isabelle Sandqvist; Stina Skovshoved; [2017]
    Keywords : Service innovation; Integrated service solution; Customer value; Residential heating;

    Abstract : In today´s industry there is an ongoing trend, where many companies are shifting focus from only delivering products to also offering services to their customers. Services can bring advantages, such as higher margins, competitive advantage, stabilized cash flow and strengthened customer relationships. READ MORE

  5. 4. Tjänsteutveckling i skogssektorn : en fallstudie av Södras ekonomiska rådgivning

    University essay from SLU/Dept. of Forest Products

    Author : Jonas Samuelsson; [2017]
    Keywords : ekonomi; generationsskifte; intervjuer; kommunikation; kvalitativ; relationer; relationsmarknadsföring; tjänstekvalitet; utvärdering; communication; economy; evaluation; generational; interview; relations; relationship marketing; service quality; qualitative;

    Abstract : Dagens tjänstesektor växer sig allt starkare vilket ställer krav på konkurrenskraftiga tjänsteerbjudanden. För skogsnäringen innebär det ett större fokus på att erbjuda helhetslösningar till skogsägarna. En tjänst som har framtiden för sig är rådgivning inför generationsskiften då 1/3 av skogsägarna är över 65 år. READ MORE

  6. 5. Service Marketing Problems and Strategies: Evidence from Business Consultants in Emerging Markets

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Henrik Steybe; Kevin Siemons; [2015]
    Keywords : Emerging Markets; Services Marketing; Business Consultants;

    Abstract : Aim: The purpose of this study is to create new insights for service marketing in emerging markets by investigating the applicability of the literature on problems (that stem from the unique characteristics of services) that occur during the service marketing process of business consulting companies, and the strategies to cope with these problems. Additionally, this paper intends to elucidate the extent to which the position on the emerging market spectrum was related to the problems (that stem from the unique characteristics of services) during the service marketing process, and the strategies to cope with these problems. READ MORE