Essays about: "re-orientalism"

Found 1 essay containing the word re-orientalism.

  1. 1. Nation Branding Communication : A Case Study of the Brand Singapore

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Ena Čalić; [2018]
    Keywords : nation branding; brand Singapore; nation branding communication; multimodal critical discourse analysis; re-orientalism;

    Abstract : Globalization has significantly reshaped communication trends that influence nation branding practices. Many studies examine the development of a nation and destination branding; however, little has been done to examining the planning processes and the selection of representative messages that nations choose to communicate through their individual brands. READ MORE