Essays about: "service quality and customer satisfaction and service marketing"

Showing result 11 - 15 of 47 essays containing the words service quality and customer satisfaction and service marketing.

  1. 11. How relationship marketing tactics affect customer satisfaction : Evidence of supermarket industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Weiyang Huang; Hongyu Zhu; Yuxin Pan; [2017]
    Keywords : Customer satisfaction; relationship marketing tactics; quality of service; price perception; brand perception; value proposition.;

    Abstract : Within the competitive marketing environment, companies are faced with many challenges to stay competitive. Companies are consistently trying to establish the longterm relationship with customers by satisfying them as much as possible. READ MORE

  3. 12. Kundnöjdhet vid jord-och skogsaffärer : fallet Areal

    University essay from SLU/Dept. of Forest Products

    Author : Minna Norrman; [2016]
    Keywords : kundvärde; kommunikation; relationsmarknadsföring; tjänstemarknadsföring; jord-skogsfastighet; fastighetsmäklare; customer value; communication; relationship marketing; service marketing; quality; real estate agent;

    Abstract : Förståelsen för- och vikten av kundnöjdhet och affärsrelationer med sina kunder har under de senaste decennierna ökat. Begreppen tjänstemarknadsföring och relationsmarknadsföring har blivit etablerade och idag vill de flesta företag veta hur kunder upplever affärerna med dem. READ MORE

  4. 13. Customized Marketing - An approach for SMEs to improve customer satisfaction : The case of firms operating in the shipping industry

    University essay from

    Author : SHU SU; YAN HUANG; [2016]
    Keywords : Marketing; Customized; Customization; Customer Satisfaction; SMEs; Service Quality; Order Process; Logistics; Staff Quality; Shipping industry;

    Abstract : Nowadays, firms are increasingly recognizing the true value of customer satisfaction. In the major market, Mass Customization has emerged trend as firms started to recognize the value of their existing services. READ MORE

  5. 14. CONSUMER PERCEPTIONS OF THE FAST FOOD INDUSTRY IN SWEDEN.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Aytan Mammadli; [2016]
    Keywords : quick service restaurants; fast food industry; consumer behavior; consumer perceptions; attributes of perceived value; customer satisfaction; Business and Economics;

    Abstract : The fast food industry is one of the important and growing segments of the overall restaurant industry. At the same time, it is a very dynamic and competitive business where too many vendors are chasing too few clients.To maintain sustainable growth and long-term success it is crucial to meet consumer needs and offer value to them. READ MORE

  6. 15. Skapande av varaktiga relationer mellan en inköpsorganisation och leverantörer

    University essay from SLU/Dept. of Forest Products

    Author : Lina Magnusson; [2016]
    Keywords : fallstudie; interaktion; kommunikation; relationsmarknadsföring; semistrukturerad intervju; skogsägare; tillit; tjänstedominerande logik; upplevd tjänstekvalitet; case study; communication; forest owner; interaction; perceived service quality; relationship marketing; semi-structured interview; service dominant logic; trust;

    Abstract : Den svenska skogsindustrin utgör en viktig hörnsten för landets välfärd. För att industrierna ska vara verksamma krävs tillräckliga volymer av skoglig råvara, vilket kan innebär att skogsbolagen hamnar i en beroendeställning gentemot de privata skogsägarna. READ MORE