Essays about: "service quality and customer satisfaction and service marketing"

Showing result 21 - 25 of 47 essays containing the words service quality and customer satisfaction and service marketing.

  1. 21. Micro environmental influence on the  International Marketing Strategy of Swedish companies in Norway

    University essay from Institutionen för marknadsföring (MF)

    Author : Elisabeth Tabetando; [2013]
    Keywords : Micro environmental factors; International Marketing Strategy; Value-adding; Competitors; Customers; Sweden; Norway; Logent AB; Emballator Lagan Plast; Trioplast AB;

    Abstract : AbstractCourse: 4FE02E, Graduation WorkLinnaeus University, School of Business and Economics, June, 3, 2013.Level: MasterAuthors: Elizabeth Atem TabetandoSupervisor: DR Anders PehrssonExaminer: DR Sarah PhilipsonTitle: Micro Environmental Factors’ Influence on the International Marketing Strategy of Swedish Companies in Norway. READ MORE

  3. 22. The role of Relationship Marketing for Customer satisfaction in the banking sector

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Sébastien Matagne; Mark Gérard; [2013]
    Keywords : relationship marketing; customer satisfaction; customer trust;

    Abstract : More and more companies are faced with fierce competition; ergo, companies are consistently trying to build a long term relationships with their customer. In addition, a decade ago, relationship marketing gained more and more credibility among the companies and is still a topic of discussion today. READ MORE

  4. 23. Cash-back Websites : An empirical study of factors influencing customer loyalty

    University essay from Företagsekonomiska institutionen

    Author : Jianzhi Zhou; Chanida Kasikitvorakul; [2013]
    Keywords : affiliate marketing; customer loyalty in e-commerce; customer perceived value; customer satisfaction; cash-back websites in China;

    Abstract : Customer loyalty is an important issue for the success and sustainability of an online business. Moreover, the concept of affiliate marketing online business has become well-known among online shoppers in the past several years. READ MORE

  5. 24. What makes Industrial Buyers Loyal? : A Study of Loyal and Non-Loyal Aggregate Producing Customers in Sweden

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Thomas Hedin; [2012]
    Keywords : Customer retention; Availability; Sales; Service; Quality; Brand; Price; Aggregate; Satisfaction;

    Abstract : This thesis examines which factors affect successful customer retention in the aggregate crushing business in Sweden. This sector has a crucial role for the construction industry and other related industries according to SBMI (The Swedish Aggregates Producers Association, 2012). READ MORE

  6. 25. Customer Satisfaction within Live Performing Arts: The Case of Programbolaget i Jönköping

    University essay from IHH, Företagsekonomi

    Author : Aliaksandra Ramanava; Maria Franziska Scholl; [2012]
    Keywords : Non-profit cultural institution; live performing arts; services marketing mix; service quality; SERVPERF; customer satisfaction; customer expectation;

    Abstract : Live performing arts are one of the most important heritages, defining the cultural identity of a society. Since live performing arts are cultural services, the process of experiencing them is pivotal in forming satisfaction on the customer side. READ MORE