Essays about: "service quality and customer satisfaction and service marketing"

Showing result 6 - 10 of 47 essays containing the words service quality and customer satisfaction and service marketing.

  1. 6. Inside-Out : Investigating the link between internal marketing and service quality in Swedish retail

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Svensson; [2020]
    Keywords : Employee satisfaction; Internal marketing; Retail market; Service quality; Store managers;

    Abstract : This thesis is a qualitative research that provides an understanding of store managers perception of internal marketing on the Swedish retail market. It also describes how the store managers use internal marketing to guide their frontline employees to deliver high quality service. READ MORE

  3. 7. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daniela Westerlund; Hilz Leila; Paula Schmidt; [2019]
    Keywords : Service Quality; Customer Loyalty; Customer Satisfaction; Service Marketing; Internal Marketing; Airline Industry; Employee Motivation; Employee Empowerment;

    Abstract : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. READ MORE

  4. 8. Service Quality in Accounting Firms: its Effect on Client Satisfaction and Loyalty : A quantitative study based on the Swedish listed companies

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Mohammed Ahmed; [2018]
    Keywords : Quality of service; SERVQUAL; SERVPERF; customer loyalty; customer satisfaction; Accounting firms; Nasdaq Stockholm OMX.;

    Abstract : Abstract Background: The quality of service is considered as an essential component in any service industry. It has been evolved in service marketing and has often been used in other research fields and sectors. READ MORE

  5. 9. Customer Satisfaction Drivers for Industrial Vending Systems : Evidence from the Manufacturing Industry

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Anna Backer-Meurke; Tove Gioeli; [2017]
    Keywords : Industrial Vending Systems; Industrial Product-Service Systems; Service Quality; Value Co-creation; Customer Satisfaction; Commitment; Trust;

    Abstract : Problem: Development of a firm’s offering is a vital weapon for competition. Obtaining knowledge on customer expectations and translating those into product development and superior service delivery is surrounded by prioritisation decisions. READ MORE

  6. 10. Tjänsteutveckling i skogssektorn : en fallstudie av Södras ekonomiska rådgivning

    University essay from SLU/Dept. of Forest Products

    Author : Jonas Samuelsson; [2017]
    Keywords : ekonomi; generationsskifte; intervjuer; kommunikation; kvalitativ; relationer; relationsmarknadsföring; tjänstekvalitet; utvärdering; communication; economy; evaluation; generational; interview; relations; relationship marketing; service quality; qualitative;

    Abstract : Dagens tjänstesektor växer sig allt starkare vilket ställer krav på konkurrenskraftiga tjänsteerbjudanden. För skogsnäringen innebär det ett större fokus på att erbjuda helhetslösningar till skogsägarna. En tjänst som har framtiden för sig är rådgivning inför generationsskiften då 1/3 av skogsägarna är över 65 år. READ MORE