Essays about: "service quality and customer satisfaction and service marketing"

Showing result 16 - 20 of 47 essays containing the words service quality and customer satisfaction and service marketing.

1. 16. Scan to Satisfaction : A qualitative approach: How the self-scanning technology affects the customer participation process and its outcomes.

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Carlotta Rathsack; Maximilian Hoffmann; [2016]
   Keywords : Technology; SST; Sweden; grocery retail; customer perspective; customer behavior; customer participation; customer satisfaction; service-marketing;

   Abstract : Abstract In a constantly changing retail market environment, in which technology is observed as a key to strengthening the competitive advantage of the companies, self-service technology is in the center of the customer participation, and its resulting benefits are the task of this research to identify them. A few researchers have conducted a qualitative approach to understand the relationship between customer participation and its outcomes, customer satisfaction and customer loyalty. READ MORE

3. 17. Customer Satisfaction in the Higher Education Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ann-Christin Fischer; Punyasooree Suwunphong; [2015]
   Keywords : customer satisfaction; service quality; service marketing; international stu- dents; higher education; culture shock; Mathematics and Statistics;

   Abstract : Abstract Introduction: Understanding customer satisfaction is a central objective of organiza- tions. Besides, satisfaction is an indicator of how customers perceive the quality of an offered product or service. READ MORE

4. 18. Corporate customer loyalty within the banking sector: The case of SEB

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Sofia Björk; [2015]
   Keywords : Marketing strategy; Customer loyalty; Digitalization; Decision-making; Service Quality; Marknadsstrategier; Kundlojalitet; Digitalisering; Beslutstagande; Servicekvalitet;

   Abstract : Abstract Background: The financial sector is under constant development and the massive digitalization has changed the banking sector. The banking industry is nowadays characterized by self-service solutions and customers can solve their problems from everywhere and at any moment. READ MORE

5. 19. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : David Malmberg; Kenan Bouzo; Mohammed Al-aqel; [2014]
   Keywords : Internal Marketing; Internal Marketing Mix; Human Resource; Service Organization; Internal Customers; Internal Service; Service marketing; Front-line employees;

   Abstract : Problem definition: In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. READ MORE

6. 20. On-line Shopping Usability and Customer Expectation : A Study on On-line Shopping Services in Bangladesh

   University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

   Author : Mohammad Enamul Hoque; [2014]
   Keywords : E-commerce; Uniclast; multiclast; Online shopping; Customer satisfaction; Loyalty; Cellbazar; Instore shopping; Bangladesh;

   Abstract : E-commerce has made life simple and innovative of individuals and groups; customer expectationin online shopping is different from the physical market where he has access to see the product.The primary goal of this research is to analyze the customer expectation and usability of the onlineshopping in Bangladesh. READ MORE