Essays about: "unconventional trade marks"

Found 2 essays containing the words unconventional trade marks.

1. 1. Are Colours Worth Protecting? : An Examination of Abstract Colour Marks’ Scope of Protection

   University essay from IHH, Rättsvetenskap

   Author : Jennie Nilsson; [2009]
   Keywords : trade marks; colour marks; abstract colours; scope of protection; infringement; unconventional trade marks; non-traditional trade marks;

   Abstract : In the search for companies to distinguish themselves from the mass, so called non-traditional trade marks have become increasingly popular, and in particular colour marks. It is now clear that abstract colour marks can be registered as trade marks, and the number of registered colour marks has increased considerably in recent years. READ MORE

3. 2. The future of Scents as Trademarks in the European Community based on a comparison to the American Experience

   University essay from Lunds universitet/Juridiska institutionen

   Author : Linda Annika Erlandsson; [2004]
   Keywords : EG-rätt; Immaterialrätt; Law and Political Science;

   Abstract : The principal function of a trademark is to give consumers a guarantee of the identity of a market product, by enabling the consumers to distinguish that product from others of a different provenance. In order to make a product stand out in the market place, the industry constantly seeks to invent and use new ways to appeal to customers. READ MORE