Essays about: "2009 halmstad"

Showing result 16 - 18 of 18 essays containing the words 2009 halmstad.

  1. 16. The Impact of Customer Relationship Marketing Tactics On Customer Loyalty Within Swedish Mobile Telecommunication Industry

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Yuanyuan Jr Feng; Xuan Jr Zhang; [2009]
    Keywords : Relationship Marketing; Customer Loyalty; Relationship Quality; Trust; Satisfaction; Switching Cost; Mobile Telecommunication;

    Abstract : Due to the more and more fierce competition in today’s business, many companies are required to build long-term profitable relationship with customers and to achieve customer loyalty. Therefore, relationship marketing has become more and more important since last decade of 20th century, especially in service industry. READ MORE

  3. 17. Are Mergers and Acquisitions a Successful Way of Growth - A Case Study of Astra Zeneca

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Simon Utas; Frida Ekenberg; [2009]
    Keywords : Mergers and Acquisitions; Growth; Astra Zeneca;

    Abstract : Title: Are Mergers and Acquisitions a successful way of growth- A Case Study of AstraZeneca Subject: Bachelors thesis within the field of Business Management, School of Economics and Engineering, Halmstad University, Sweden Authors: Frida Ekenberg & Simon Utas Supervisor: Christer Norr Objective: The objective of this thesis is to analyse the effects of a fusion from a business perspective. Furthermore, a case study approach is used in order to identify factors that have been reached by AstraZeneca through the joint venture. READ MORE

  4. 18. Analyzing the effects of Business Network Partners for Successful Participation in Trade Shows

    University essay from Högskolan i Halmstad

    Author : Kashif Tufail; []
    Keywords : Trade Shows; Business Networking; Internationalization Process; Small businesses; Network theory; Shared Resources;

    Abstract : This thesis is an effort to analyze the importance of business network partners for successful participation in trade shows for small firms to grow more in international markets. This study would be helpful to demonstrate the value of trade shows. READ MORE