Essays about: "ABB market entry"

Found 3 essays containing the words ABB market entry.

1. 1. Entry Mode Strategies of Advanced Market Economies into Emerging Markets of Sub-Saharan Africa: The example of a power generation MNE

   University essay from Göteborgs universitet/Graduate School

   Author : Jude Nkeme Ngambong; [2017-09-05]
   Keywords : Internationalization; advanced economies; entry modes; entry barriers; foreign direct investment; Sub-Saharan Africa;

   Abstract : Since the last decades researchers in the internationalization of firms have mainly focused on internationalization in developed markets and Asian emerging markets. Until recently, less attention has been devoted towards understanding how firms from advanced economies establish themselves in underdeveloped countries. READ MORE

3. 2. ABB’s Internationalization in the Emerging Chinese Market : Entry Mode and Market Development Progress

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Thang Phan Van; Zhang Xin; [2008]
   Keywords : Emerging Market; ABB; Entry Mode; MNCs; Uppsala Model; Chinese;

   Abstract : The aim of the thesis is to describe the entry mode choice and market development progress of the successful MNC ABB in the specific emerging market China. The authors also want to use theories in the master course of International Business and Entrepreneurship to explain the internationalization of one specific company ABB ... READ MORE

4. 3. THE FUTURE OF MARKETING RESEARCH A Study of the Online Access Panel Market in Sweden

   University essay from Lunds universitet/Produktionsekonomi

   Author : Fredrik Nilsson; Carl-Henrik Söderström; [2005]
   Keywords : Technology and Engineering;

   Abstract : Online Access Panel (OAP) marketing research is a new method for conducting marketing research in order to create decision power. For example the decision power can be used in product development, business development and innovation. READ MORE