Essays about: "AGNES ÖSTEVIK"

Found 1 essay containing the words AGNES ÖSTEVIK.

  1. 1. Translucent concrete in product design : Implementation of a new segment of design products through Strategic branding

    University essay from KTH/Produkt- och tjänstedesign

    Author : JULIA CASSEL; AGNES ÖSTEVIK; [2018]
    Keywords : Butong; product design; strategy implementation; strategic branding; prototyping; consumer market; brand positioning; brand identity; brand platform; design guidelines; standardised production; customisation; manufacturing; Butong; produktdesign; strategi; strategiskt varumärkesbyggande; prototyp; konsumentmarknad; varumärkespositionering; varumärkesidentitet; varumärkesplattform; designriktlinjer; standardiserad produktion;

    Abstract : The company Butong is based on a patented process of casting concrete between two layers of bubble wrap, resulting in panels of translucent concrete. This material is mainly applied as panels in vertical gardens and light installations. Today, the business is based on projects that require custom made designs. READ MORE