Essays about: "varumärkesidentitet"

Showing result 1 - 5 of 18 essays containing the word varumärkesidentitet.

  1. 1. Improving the Ericsson Design System : A comparison of best practices in industry software and web development design systems

    University essay from KTH/Lärande

    Author : Niclas Lund; Felix Wahlgren; [2022]
    Keywords : Design system; design principle; software development; Designsystem; designprincip; mjukvaruutveckling;

    Abstract : As part of a push for renewal by radio and communications-based company Ericsson, the company launched a new brand identity called Brand 2.0 and began to construct the Ericsson Design System (EDS), a toolbox of digital design and development resources. READ MORE

  3. 2. The importance of brand identity on social media for micro and small publishers

    University essay from Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

    Author : Frida Hvam; [2022]
    Keywords : Brand identity; visual identity; visual marketing; digital marketing; social media marketing; Varumärkesidentitet; visuell identitet; visuell marknadsföring; digital marknadsföring; marknadsföring i sociala medier;

    Abstract : In today’s world, using social media is part of many people’s daily routine. As many consumers exists on social media, the networks have become attractive marketing channels for brands around the world. READ MORE

  4. 3. CSR communication within controversial businesses - a closer look at the fast fashion industry

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Isac Almqvist; Lucas Holmqvist Adolfsson; [2022]
    Keywords : CSR; CSR communication; Minimise harm and Maximise good; brand identity; brand communication; fast fashion; strategic communication. CSR; CSR-kommunikation; varumärkesidentitet; varumärkeskommunikation; strategisk kommunikation.; Social Sciences;

    Abstract : Our planet is facing severe climate crises and the global companies are those who have the opportunity to make the biggest impact on how this will unfold in the future. The aim of this thesis is to gain a deeper understanding of how companies within questioned businesses are managing their CSR-communication and communicating their responsible initiatives and engagements on social media. READ MORE

  5. 4. The Role of A Flexible Brand Identity in A Dynamic Market : A Multiple-Case Study on Swedish Coffee Brands

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Louise Enoksson; Elin Larsson; [2020]
    Keywords : Brand Identity; Flexible Brand Identity; Brand Transformation; Brand Management; Moderately Dynamic Market; Adaptation; Consumers; Consumer behaviour; The Swedish Coffee Market; Communication;

    Abstract : Conducting successful business requires a clear and steady brand identity, which is a part of brand management (Aaker, 1996; Kapferer, 1992, de Chernatony, 1999). Sticking to the core values and the traditions of the brand is beneficial. READ MORE

  6. 5. Varumärkesidentitet och varumärkesbild på svenska gårdsbutiker : en kvalitativ studie på etablerade gårdsbutiker

    University essay from SLU/Dept. of People and Society

    Author : Fathima Uvais; Herman Karlsson; [2020]
    Keywords : varumärkesbild; varumärkesidentitet; gårdsbutiker; brand image; brand identity; farm shops;

    Abstract : Varumärkesidentiteten och varumärkesbilden är något som finns med i många företags strategiska planering. Genom att planera sin varumärkesidentitet och tydligt förmedla den till sina kunder ökar chansen att etablera ett starkt varumärke som klarar sig länge på marknaden. READ MORE