Essays about: "Agathe Dugleux"

Found 1 essay containing the words Agathe Dugleux.

  1. 1. Ethical vs unethical minded consumer groups: Effects through the mediation of the Theory of Planned Behaviour on the Intention to Purchase during price promotion periods in the United Kingdom

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Puteri Nur Najwa Megat Husni; Agathe Dugleux; [2020]
    Keywords : Consumer behaviour; Ethicality in consumption; Price promotion effects; Theory of Planned Behaviour; Structural Equation Model; Business and Economics;

    Abstract : Title: Ethical vs unethical minded consumer groups: Effects through the mediation of the Theory of Planned Behaviour on the Intention to Purchase during price promotion periods in the United Kingdom. Date of the Seminar: 4th June 2020 Course: BUSN39 Degree project in Global Marketing Authors: Agathe Dugleux and Puteri Nur Najwa Megat Husni Supervisor: Javier Cenamor Keywords: Consumer behaviour, Ethicality in consumption, Price promotion effects, Theory of Planned Behaviour, Structural Equation Model. READ MORE