Essays about: "Aizhen Loh"

Found 1 essay containing the words Aizhen Loh.

  1. 1. A Study on Influence of Trust, Social identity, Perceived Risk and EWOM on Consumer Decision-Making Process in the context of Social Network Sites

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Aizhen Loh; [2011]
    Keywords : social networks sites; EWOM; trusts; perceived risks; social identity; purchase intentions;

    Abstract : With the advent of Web 2.0 applications, social network sites enable customers to actively participate as market players and reach out to the mass population within a short span of time. The tremendous impact of the rise of social network sites not just shifted the way businesses work, it also changed the manner consumers behave. READ MORE