Essays about: "Aizhen Loh"
Found 1 essay containing the words Aizhen Loh.
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1. A Study on Influence of Trust, Social identity, Perceived Risk and EWOM on Consumer Decision-Making Process in the context of Social Network Sites
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : With the advent of Web 2.0 applications, social network sites enable customers to actively participate as market players and reach out to the mass population within a short span of time. The tremendous impact of the rise of social network sites not just shifted the way businesses work, it also changed the manner consumers behave. READ MORE
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